Ahem, I now put two espresso shots in my coffee. Read Yesteryear. Couldn't put it down. The idea of being "a good Christian wife" terrifies me. Jeep Gladiator didn't pass inspection. Need new tires.
Keep reading →The Extraordinary Work Newsletter
How the Hell
Do I Sell This?
You belong here if you’re building anything on the internet—newsletters, email lists, publications, creative brands—and want to sell more without feeling like you are wearing a toupee.
Every week: 3 uncommonly good ideas on selling your work online, from 17 years of doing it and a Penguin book about it. Funny, occasionally. Useful, always. Woo-woo-free, guaranteed.
As seen in The New York Times, The New Yorker, The Guardian and The BBC
1. Trust your own voice. 2. Trust your own voice. 3. Trust your own voice. 4. Trust your own voice. 5. Trust your own voice. 6. Trust your own voice. 7. Trust your own voice. 8. Trust your own voice.
Keep reading →Pop quiz! 💭 "FAT ELECTRICIAN" is the name of what? a) A craft beer; b) A marketing agency; c) A perfume; d) Your stepdad. (See below👇) It's official. Yesterday I was chatting on LinkedIn about how fun
Keep reading →Woo! Just finished TWO superrrrr fun website makeovers by pairing my ideas + Claude Design + Claude Code inside of Claude for Business Owners—and I gotta show you how these flamethrowers turned out!
Keep reading →Finally got a webcam that doesn't make me look like I'm starring on a sitcom from 1982. (Though I literally have crimped hair right now, so maybe I AM starring on a sitcom from 1982???????)
Keep reading →We start Monday, hoo-rah! 💪 The first Claude for Business Owners class drops in inboxes at 12pm ET for anyone who's enrolled, like a flaming hot grilled cheese sandwich riding on Aladdin's magic carpet. I have cleared my calendar. I have alphabetized the spices.
Keep reading →Fun new announcement! 📣 No, I'm not switching to T-Mobile. (Though, I do have their wifi, and it is better than cheese.) Rather [she says while pulling a handkerchief out of her blouse] I've just added some exciting new must-have lessons in Claude for Business Owners, starting Monday 👏
Keep reading →Every time I stare at the screen like a dummy (like I am right now), I have to remember: IT'S BECAUSE I DIDN'T SLEEP LAST NIGHT. That's always the reason. Zero creativity? Zero original thoughts? Zero ability to, like, get things done?
Keep reading →Because nobody Googles anymore unless they are looking for the nearest wine and spirits shop and are desperate.
Keep reading →Photoshoots are SO MUCH FUN. 📸 That said, they are also one of those things you put off like you put off writing your will: not that you don't need one, but you're always waiting for some imaginary far-off time in the future when you have the gumption, the time, the headspace. Ha. And yet!
Keep reading →Claude for Business Owners
Get fluent in the AI everyone's talking about—specifically for running your business on it.
Here's your business after this class: email answered before breakfast, books done, website updated, launches planned—by an assistant that costs less than your coffee budget. I teach you the entire system in twenty short lessons. Class is running right now, and you can still get in. Jump in today, catch up at your own pace. $695, and it's yours forever.
Classes
Class is in sessionNo design skills. No tech skills. No templates. Just a sales page so legit, people will ask who the hell you hired.
Write with fresh, spunky, "HELL YES" personality and be the most memorable person in their inbox. Ever.
Build a $250K “anywhere” income stream while working 50% less and traveling 500% more.
Sell your creative writing to clients & companies for top dollar—even without a portfolio the size of Chicago.