If the Pressure Isn't Worth It, Say, "Sayonara Bish."

Is it worth the stress?

It’s a metric we don’t consider enough. Is it worth the money? We ask ourselves that every day. Is it worth the time? We ask ourselves that, too.

But something that might be worth both the money and the time, may never be worth the pressure.

As much as we like to think of ourselves as “capable,” all of us have limits.

There are some things that will kill you, you know.

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I run business experiments in remote work, internet publishing, newsletter growth, and using AI to make your projects pay so well your Stripe notifications start sounding like a slot machine at a Reno bowling alley. This is not a newsletter about fish.

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    From the Penguin Random House author seen in The New York Times, The New Yorker, The Guardian and The BBC

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