This entire site runs on Ghost. Seventeen years of essays, the newsletter archive, every class page, all of it, built with Claude Code for exactly $0 in design fees. Fast, clean, zero plugins to babysit, and the writing looks like writing instead of a widget farm.
Get Ghost →Where Extraordinary Work gets sent from. Sequences, automations, tagging, the works. I've tried the pretty ones and the powerful ones. Kit is the one that does both without making me want to lie down on the kitchen floor.
Get Kit →Use Beehiiv if you have no existing publishing platform or site (like Ghost), and you want to start a newsletter today that showcases all of your newsletters and offers paid tiers for readers. (So you can do paid newsletters, too.) While Kit is superior for email marketing, Beehiiv is superior for a straight-up newsletter business.
Get Beehiiv →The most important tool on this page, and it isn't close. Claude built this website. It redid my 2025 books. It categorized 2,957 transactions in QuickBooks, hauled a year of testimonial screenshots into Senja, and checks my inbox every hour so I don't have to. I run my business with it and I teach my classes with it. If you learn one new tool this year, make it this one.
Get Claude →Do you know how much faster you can get through your inbox when you dictate your responses?! LIFE CHANGING. It's still you replying, but you can be more detailed, and more human, without it taking hourrrrrs to be thoughtful. (You know that person who wrote you that long email and you haven't responded bc you feel like you need to write them a long email back? YUP, FIXED.)
Get Wispr Flow →The fastest inbox on the planet and the only one I've ever actually liked. Keyboard shortcuts for everything, AI that drafts the reply in your voice, and a split inbox that keeps the humans away from the 40 receipts. I was using Superhuman before I let Claude anywhere near my email. Now the two of them handle it together and I mostly just approve things.
Get Superhuman →Every class I teach lives on Kajabi. Students get their own private portal (the Backstage feature is SICK), checkout is painless, and support is fast, friendly humans. If you're making a course this year, this is the one.
Get Kajabi →My favorite company on the internet. Real deadlines, real countdown timers in the emails and on the page, and evergreen offers that expire for each person on their own clock. Jack, the founder, is a gem of a human.
Get Deadline Funnel →The booking link at the end of every sales sequence. Someone reads the emails, wants to talk, picks a time, done. Bookings on autopilot, with no seventeen-message thread about whether Tuesday works.
Get SavvyCal →Intakes, proposals, contracts, invoices, and a private hub for every client, all in one place. Set up a flow once and HoneyBook walks each client through every step (proposal, then contract, then deposit) without you manually sending a single piece. I am OBSESSED. It automates the exact part of client work that makes people want to go live in the woods.
Get HoneyBook →Nobody likes going into QuickBooks. Ever. Which is why I don't anymore: Claude signs in, pulls the transactions from five bank accounts, categorizes every last one, and hands me a clean P&L in the time it takes me to wash my skull. The books still have to live somewhere. Mine live here.
Get QuickBooks →This entire site runs on Ghost. Seventeen years of essays, the newsletter archive, every class page, all of it, built with Claude Code for exactly $0 in design fees. Fast, clean, zero plugins to babysit, and the writing looks like writing instead of a widget farm.
Get Ghost →Gorgeous templates from Jen, who does a killer job. I built the Selfish School site on one. If you want a site that looks designed without hiring a designer for four months, start here.
Get Tonic →The builder Tonic's templates run on. Put text anywhere. Overlap things. Tilt them sideways. Full creative control for people with opinions about exactly where the button goes.
Get ShowIt →Describe the app you want in plain English, watch it get built in front of you, hit publish, get a live URL. Real code you can take with you, not a widget stuck in someone else's sandbox. For the calculators, quizzes, member tools, and little apps you always said you'd hire a developer for one day.
Get Lovable →If you do nothing else this year except eat shredded cheese from the bag, set up SparkLoop. Referral rewards, giveaways, and Magic Links that tell you exactly how many subscribers came from that newsletter ad you paid for. Comes free with Kit's Pro plan.
Get SparkLoop →Every essay gets sliced into five posts (LinkedIn, X, Threads, Facebook, Instagram) and staged in Buffer in one sitting. Write once, post everywhere, and look wildly consistent to strangers on the internet while you are, in fact, at lunch.
Get Buffer →Collects testimonials, keeps them in one place, and spits out embeddable walls of love. I had Claude dig a year of screenshots off my laptop and load them in. Now they actually get used instead of dying in a folder called “misc.”
Get Senja →Forms that don't look like the DMV. Surveys, applications, the “tell me what you want next” box. Free, fast, and it never once nags you to upgrade in the middle of a sentence.
Get Tally →My favorite card for travel, full stop. Tons of points, flights and hotels paid for with money I was spending anyway, and the card itself is METAL. Not metal-ish. Metal. Every waiter, bartender, and hotel clerk comments on how thick it is. You could take someone out with this credit card. (I have not. Yet.)
Get the Card →I teach exactly how I run this business with AI doing the heavy lifting, tools included, in my classes. The newsletter is where I report what broke this week.