This entire site runs on Ghost. Seventeen years of essays, the newsletter archive, every class page, all of it, built with Claude Code for exactly $0 in design fees. Fast, clean, zero plugins to babysit, and the writing looks like writing instead of a widget farm.
Get Ghost →Where Extraordinary Work gets sent from. Sequences, automations, tagging, the works. I've tried the pretty ones and the powerful ones. Kit is the one that does both without making me want to lie down on the kitchen floor.
Get Kit →If you do nothing else this year except eat shredded cheese from the bag, set up SparkLoop. Referral rewards, giveaways, and Magic Links that tell you exactly how many subscribers came from that newsletter ad you paid for. Comes free with Kit's Pro plan.
Get SparkLoop →Every class I teach lives on Kajabi. Students get their own private portal (the Backstage feature is SICK), checkout is painless, and support is fast, friendly humans. If you're making a course this year, this is the one.
Get Kajabi →My favorite company on the internet. Real deadlines, real countdown timers in the emails and on the page, and evergreen offers that expire for each person on their own clock. Jack, the founder, is a gem of a human.
Get Deadline Funnel →The booking link at the end of every sales sequence. Someone reads the emails, wants to talk, picks a time, done. Bookings on autopilot, with no seventeen-message thread about whether Tuesday works.
Get SavvyCal →This entire site runs on Ghost. Seventeen years of essays, the newsletter archive, every class page, all of it, built with Claude Code for exactly $0 in design fees. Fast, clean, zero plugins to babysit, and the writing looks like writing instead of a widget farm.
Get Ghost →Gorgeous templates from Jen, who does a killer job. I built the Selfish School site on one. If you want a site that looks designed without hiring a designer for four months, start here.
Get Tonic →The builder Tonic's templates run on. Put text anywhere. Overlap things. Tilt them sideways. Full creative control for people with opinions about exactly where the button goes.
Get ShowIt →Collects testimonials, keeps them in one place, and spits out embeddable walls of love. I had Claude dig a year of screenshots off my laptop and load them in. Now they actually get used instead of dying in a folder called “misc.”
Get Senja →Forms that don't look like the DMV. Surveys, applications, the “tell me what you want next” box. Free, fast, and it never once nags you to upgrade in the middle of a sentence.
Get Tally →I dictate almost everything, including my instructions to Claude, at 111 words per minute. Average typing speed is 40. Do that math over a year. (The only thing I still type is the actual writing. Some rituals are sacred.)
Get Wispr Flow →I teach exactly how I run this business with AI doing the heavy lifting, tools included, in my classes. The newsletter is where I report what broke this week.