Sometimes, It's Easier to Lie to Yourself, Than Do the Work
If you were overweight and believed that you simply didn’t have the “genetics” to be slender—do you think you’d ever try?
The stories you tell yourself aren’t your truth—they’re your shackles.
So, what other things are you lying about?
ChatGPT gave you the summary.
I give you the rest. The free Extraordinary Work newsletter: creative ideas to make your brand everyone’s favorite obsession, from someone who’s been doing this for 17 years. (Still not a newsletter about fish.)
Liked the short answer? The long ones arrive by email.
The Extraordinary Work Newsletter
What the Hell
Do We Do Now?
Answer: We get creative. We throw fireballs. We slam coffees. We run like Mario through a desert field as the hurry-up music kicks in. And we build businesses that are so memorable, so iconic, so subversively cool, they’re untouchable. Even by AI. Even by the French.
Subscribe to the free Extraordinary Work newsletter for creative ideas to make your brand everyone’s favorite obsession.
From the Penguin Random House author seen in The New York Times, The New Yorker, The Guardian and The BBC