You Don’t Need a Job, You Need Guts: TABLE OF CONTENTS
Point One…………………………………………………………………………………………….4
You Are Not a Hamburger
Point Two…………………………………………………………………………………………….7
The Myth of Popular
Point Three………………………………………………………………………………………….10
Job Searching (Verb) 1. Extending
Your Cupped Hands & Hoping
Someone Takes Mercy. 2. Not Effective.
Point Four …………………………………………………………………………………………..13
Masochist Monopoly. An Undying Pasttime.
Point Five……………………………………………………………………………………………17
Jobs Are Risky Business. And Tom
Cruise Doesn’t Make a Special Appearance at Your Holiday Party.
Point Six…………………………………………………………………………………………….22
Grace, Glory & Alternatives
Point Seven ………………………………………………………………………………………. 26
The Most Important Equation You Need to Know
Point Eight …………………………………………………………………………………………28
Your Bestselling Product: You
Point Nine ………………………………………………………………………………………….34
General Outline of How This Works
Point Ten …………………………………………………………………………………………..38
Who the Hell Are You?
Point Eleven ………………………………………………………………………………………44
Rocking Your Space with the Brilliance
& Shine of a Diamond: Building a Web Presence
Point Twelve……………………………………………………………………………………….55
Stand for Something, or You’ll Fall for Anything: Getting Your Point Across
Point Thirteen …………………………………………………………………………………….59
Sharing ≠ Caring. Sharing = Tool
Point Fourteen ………………………………………………………………………………….. 70
You’ve Got the Tools, What’s the Process?
Point Fifteen ………………………………………………………………………………………74
Money, Baby. Money.
Point Sixteen ……………………………………………………………………………………..76
Money-Making Strategy #1:
Sell Your Knowledge, Not Your Soul
Point Seventeen ………………………………………………………………………………….81
Money-Making Strategy #2: Help Spread the Word About People + Their Thing
Point Eighteen ……………………………………………………………………………………88
Money-Making Strategy #3:
Offer a Service (No, Not That Kind)
Point Nineteen ……………………………………………………………………………………91
Money-Making Strategy #4:
Ad-ver-tis-ing: Not a Form of Selling Out
Point Twenty ……………………………………………………………………………………..98
Money-Making Strategy #5: Start a Clan…Err…Membership Site
Point Twenty-One ……………………………………………………………………………..103
Money-Making Strategy #6:
Create a Killer Newsletter
Point Twenty-Two ……………………………………………………………………………..101
Money-Making Strategy #7:
Create an E-Course
Point Twenty-Three ………………………………………………………………………….. 105
Money-Making Strategy #8: Sell Yo’ Stuff
Point Twenty-Four …………………………………………………………………………….108
Money-Making Strategy #9: Creativity Goes a Long Way, Sunshine
Point Twenty-Five ……………………………………………………………………………..111
A Note on Why Digital Entrepreneurialism Sucks (But Why You’ll Succeed Anyway)
Point Twenty-Six..…………………………………………………………………………….. 114
Some Precautions
Point Twenty-Seven …………………………………………………………………………..118
My Story
Non-Closing……………………………………………………………………………………..127
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