The Other 50%: What Your Clients Really Want
She looked at me with worried eyes.
“Do you really think my business is going to be great?” she asked, clenching her hands together.
That’s when I knew what she needed. Not more advice. Not more brand strategy. Not more discussion on what she’s selling, and how she should position it.
“J,” I said, turning to face her. I placed my hands on her shoulders, and looked her directly in the eyes. “I’m the best writer in this business. And I’ve got you.”
A look of relief spread across her face, and she smiled.
Fifty percent of what a client hires you for, is what you can do for them. The other fifty percent, however, is what you can be for them.
Sometimes, the deliverable is not always what you think.
ChatGPT gave you the summary.
I give you the rest. Live experiments in remote work, publishing, and AI, from someone who’s been doing this for 17 years. (Still not a newsletter about fish.)
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I run business experiments in remote work, internet publishing, newsletter growth, and using AI to make your projects pay so well your Stripe notifications start sounding like a slot machine at a Reno bowling alley. This is not a newsletter about fish.
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From the Penguin Random House author seen in The New York Times, The New Yorker, The Guardian and The BBC