Make Something That Matters

Things aren’t always what they seem.

An email list full of 100,000 people is meaningless if only 100 of those people open the emails.

Similarly, an email list of 100 people, with 100 of those people opening them, does mean something.

Who is more successful?

And who is doing something that actually matters?

Do Extraordinary Work. From Anywhere.

I run business experiments in remote work, internet publishing, newsletter growth, and using AI to make your projects pay so well your Stripe notifications start sounding like a slot machine at a Reno bowling alley. This is not a newsletter about fish.

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    From the Penguin Random House author seen in The New York Times, The New Yorker, The Guardian and The BBC

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