11 Ways a Newsletter Can Make You Rich 🔪

You know which biz is a tough one to be in?

FLOWERS. 🌷 (Otherwise known inside my head forevermore as “flowwees.”)

Flowers are freaking great, aren’t they? You’re like, wow, I can’t even match my shoes to my shirt and yet mother nature is like HAHA, WATCH THIS. 🪄

And yet, selling flowers is a weirdly hard thing to do.

Have you ever thought about this?

Almost every other product on the planet can be branded:

• 🧻 Toilet paper has Charmin, Angel Soft, Quilted, Scott
• 🚗 Cars have Mercedes, Range Rover, BMW, Tesla
• 🖥️ TV has Netflix, Apple, Amazon, Paramount
• 💄 Red lipstick has Gucci, Chanel, Marc Jacobs, Nars
• 💧 Even water has Liquid Death, Fiji, Perrier, San Pellegrino

But, what’s the last time you bought a red rose 🌹 because of its brand?

Hell, when’s the last time you actually knew what variety of red rose you were buying?

When ya need a bouquet of red roses, you pull on your sweatpants, question your self-respect, and then hit up the nearest florist—by Googling “florist near me” since the only place you actually know by name is the pizza place with the bad crust that you order anyway because it’s close—and you buy whatever bouquet of red roses they have on hand. (After misspelling “bouquet” seven times in your texts.)

To the everyday person, a bouquet of red roses is a bouquet of red roses. 🤷‍♀️

There’s no such thing as Range Rover red roses.

No one goes looking for those.

They go looking for any florist that has any red roses—so long as they don’t look like they’ve been stomped on by a walrus.

So, what does this mean for you???????

Florists have no meaningful way to distinguish their products.

And you might not, either.

This might be the case if you:

• Are a photographer worried that everyone’s a photographer—how do I stand out???
• Or a kitchenware company worried that everyone else sells the same pans—how do I get them to buy from me?
• Or a writer worried that everyone offers writing services for pennies on the dollar—how will I ever charge premium rates and make a real living doing this???
• Or a kilt-making company that makes kilts in the SAME EXACT COLORWAYS as every other kilt-making company (since this is Scotland in my dream world, after all)—how can I distinguish my product from theirs, when they’re essentially the same?

ARE WE SENSING A THEME HERE???

If a red rose is a red rose, then how do you sell yours? How do you get people to come to your shop? And furthermore, how can you ever create a premium product that sells for premium pricing?

Answer: your product doesn’t have to be unique, in order for you to make the experience of buying it unique.

This is a brand.

This is the real definition of branding.

It’s the act of making it uniquely yours.

How do we do that?!

Well, while you might think of surface-level things like logos and color palettes and fonts, real branding goes wayyyyyyyyyyyyyyyyyyyyyy (wayyyyyyyyyyyyyyyyyyyyyyyyyyyyyy!) beyond that.

It’s everything a customer experiences when they interact with you.

Here’s the problem: most customers don’t have the opportunity to interact with you. You plop up a shop and hope to vodka someone will push “add to cart.” But, that’s about it.

All they see is the product in the cart & the cost.

And that product is the same product they can get from someone else—maybe cheaper.

Which means that the only way you have to distinguish yourself???

Is by price.

EEEKKKKKKK.

This is where sellers run into big problems, because if the only way you can distinguish yourself is by being the cheapest, you aren’t going to have a business for very long.

There’s a far better way to distinguish yourself and your products and create a memorable brand—even if you’re selling the exact same thing as others—without lowering your price. And, in fact, perhaps by even raising them!

And that better way?

Is by writing a newsletter that’ll make ‘em lust, crave, worship, subscribe, and buy everything you make.

By writing a (freakishly engaging!) newsletter for your biz, you:

• Give your products & business a human voice 🎤 (people will read things from people, not companies)
• Create an emotional bond with your customers 🫶 (they’ll start to feel like they know you and like you and could totally be best friends with you)
• Elevate yourself above the fray, making people see your products as more valuable 💰 (because your voice is the selling point, not just the end product!)
• Make yourself stand out from ALL the competition 💥 (because even if they sell the same product, they can NEVER write the same newsletter…that’s copyright infringement 😉 - and more people need to understand how to leverage this)
• Give people a reason to buy from you ✅ (if you’re passionate about what you do, that will come through in your newsletter—and we will automatically want to buy from you because of it!)
• Help people who are on the fence, get off of it 🥳 (fun fact: most people do NOT just buy something the first time they come across it online. They’ll compare, contrast, shop around, and make a decision over time. That means that you need to keep the conversation going…and you do that with a newsletter!)
• Build an excited, readymade list of buyers, happy to buy from you anytime you have a new product, a new service, a new launch—whatever (it is so much easier doing business with people who already love you)
• Have a real and tangible business asset that is worth mega big bucks (in case you ever decide to sell your company)
• Instantly increase your authority in your field, and get the recognition you’ve been craving! (People with a newsletter on a topic are naturally perceived as experts, yum.)
• Make sales sooooo much easier (seriously you won’t even believe how much easier, effortless, and fun selling is when you have a newsletter—legit)
• And even turn your newsletter into its very own product (You can team up with companies selling adjacent products or services, and sell ad spots and sponsorships, or alternatively you can try your hand at a paid newsletter version, where your customers could pay you directly for access to a super special column)

The $$$ value of having a newsletter is seriously second to NOTHING.

It’s the #1 thing you need to make modern money if you’re a business.

Doesn’t matter if you’re a farmer, a lawyer, a therapist, or a ukulele player.

Writing a newsletter will change your business.

Writing a freakishly engaging one will change your life.

That’s exactly why I made The Crowbar Writing Workshop.

It’s my signature writing workshop for people who want to write newsletters, essays, and emails with spunk, guts, and gravitas. The kind people wait for in their inbox. The kind that makes your red rose the only red rose in town.

It’s on-demand, so you can start tonight. Sweatpants encouraged. Self-respect optional.

Because your competitors can copy your product, your prices, and your font. They can’t copy your newsletter.

Ash