Only the Ordinary Can Easily Define Themselves. You? You're Another Story.
Not being able to easily define what you do isn’t necessarily bad. Easily definable things are things that have been done so much, we know exactly how to categorize them. Name them. Label them. Sort them.
So if what you want to create is just another X, then great. You’ll be able to define it with ease.
But if you’re having trouble calling a spade a spade, maybe that’s because you don’t have a spade.
And maybe that’s a good thing.
In fact, maybe it’s necessary.
ChatGPT gave you the summary.
I give you the rest. Live experiments in remote work, publishing, and AI, from someone who’s been doing this for 17 years. (Still not a newsletter about fish.)
Liked the short answer? The long ones arrive by email.
Do Extraordinary Work. From Anywhere.
I run business experiments in remote work, internet publishing, newsletter growth, and using AI to make your projects pay so well your Stripe notifications start sounding like a slot machine at a Reno bowling alley. This is not a newsletter about fish.
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From the Penguin Random House author seen in The New York Times, The New Yorker, The Guardian and The BBC