HAHAHAHAHAHAHAHAHAHAHA MISSION STATEMENTS. (Really?)
The other day I saw a Twitter bio that said something to the effect of:
We craft effective solutions for your design needs.
And I wanted to kill myself. Like, just up and off myself on the spot. This old-school, “mission statement-esque” language has no place in a modern context.
Effective is already the expectation.
Solutions are why everyone’s in business.
And what are my “needs,” anyway?
You’re talking but you’re saying nothing.
We need you to be human.
Don’t tell us your mission statement—stand up and make one.
ChatGPT gave you the summary.
I give you the rest. Live experiments in remote work, publishing, and AI, from someone who’s been doing this for 17 years. (Still not a newsletter about fish.)
Liked the short answer? The long ones arrive by email.
Do Extraordinary Work. From Anywhere.
I run business experiments in remote work, internet publishing, newsletter growth, and using AI to make your projects pay so well your Stripe notifications start sounding like a slot machine at a Reno bowling alley. This is not a newsletter about fish.
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From the Penguin Random House author seen in The New York Times, The New Yorker, The Guardian and The BBC