Here's a total mind twist on a DELICIOUS Monday morning:
What if money weren't the only thing you needed?
What if you also needed to get paid in respect? Pride? Creative integrity? Enthusiasm?
How would your decisions change???
Would you still offer the same service? Priced the same way? For the same clients? In the same way?
Do they pay you enough in these other (frankly, necessary) categories?
Or, is it perhaps true that the work you've found yourself doing isn't personally that iconic; isn't worth hanging your reputation on; isn't really that meaningful to you?
Transactional work has its place. We all need money—that's plain bread crumbs and simple syrup.
But—when your work is purely transactional? For years and years and years? And that's all you're doing it for? And all of the magic has gone? And you don't have anything you've produced that you'd be proud to put on a billboard in Times Square?
It's time to put your fucking boots and light a match.
We get to pick the work we do, remember?