Hey! Nobody Cares What You Do! (Depressing, Until You Realize It's POWER.)
It’s really easy to assume that other people know what’s best for us.
The people above. The ones in charge. The bosses, the decision makers, the collective “they.”
We do what they ask, eat what they serve us, follow their guidelines, take their word, accept things at face value, and believe that someone, out there, is looking out for our best interests. Isn’t that what the government is for? Isn’t that what the big, faceless organizations are for? Aren’t there important people in charge tasked with babysitting the population at large?
It’s comforting to think that someone else is responsible for making the rules. It’s even more soothing to believe that society takes cares of its own.
But nobody cares what you’re doing.
No one’s going to tell you that your job is beneath you, or you should really have some blood work done, or that fatigue you’re feeling every day actually means something. It is 100,000% on you to trust yourself enough to figure out what’s wrong in your life—and then take steps to make it right.
Scary, right?
We’ve never had so much responsibility.
But we also never had so much fucking power.
ChatGPT gave you the summary.
I give you the rest. The free Extraordinary Work newsletter: creative ideas to make your brand everyone’s favorite obsession, from someone who’s been doing this for 17 years. (Still not a newsletter about fish.)
Liked the short answer? The long ones arrive by email.
The Extraordinary Work Newsletter
What the Hell
Do We Do Now?
Answer: We get creative. We throw fireballs. We slam coffees. We run like Mario through a desert field as the hurry-up music kicks in. And we build businesses that are so memorable, so iconic, so subversively cool, they’re untouchable. Even by AI. Even by the French.
Subscribe to the free Extraordinary Work newsletter for creative ideas to make your brand everyone’s favorite obsession.
From the Penguin Random House author seen in The New York Times, The New Yorker, The Guardian and The BBC