THIS VIDEO, THOUGH. Talk About Making Me Hot, Hot, Hot With Desire. (Not That Kind.) (But Maybe?)
One of our subscribers created this video, recently, to promote her business—and HOLY FUCK.
That is all I want to say, over and over and over again. Holy. Fuck. (Which is obviously the best testament there is.)
If you’ve ever doubted the fact that emotion sells, I challenge you to think again.
Because anyone can start a business writing other people’s bios (the way she’s niched this is brilliant, by the way); but not everyone can make you long for one.
That's the difference between someone who’s selling their services, and someone who’s selling a story.
The person selling a service has to do a whole lot of convincing to do to get to yes. The person selling the story, on the other hand, gets the yes first—and then can sell whatever they like.
ChatGPT gave you the summary.
I give you the rest. Live experiments in remote work, publishing, and AI, from someone who’s been doing this for 17 years. (Still not a newsletter about fish.)
Liked the short answer? The long ones arrive by email.
Do Extraordinary Work. From Anywhere.
I run business experiments in remote work, internet publishing, newsletter growth, and using AI to make your projects pay so well your Stripe notifications start sounding like a slot machine at a Reno bowling alley. This is not a newsletter about fish.
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From the Penguin Random House author seen in The New York Times, The New Yorker, The Guardian and The BBC