Whoop, whoop!
Got them questions comin' in like willlllllfiaaaahhhhhh about The Summer Vacation Email Challenge. 🔥
And, one of the biggies?
"Ash, I love you, BUT WHAT IF I DON'T KNOW EXACTLY WHAT MY OFFER IS?!?!"
Behold, lover, I get you. You're the person circling around 30 different ideas like a drunk shark in the Baltimore Aquarium, unsure which direction is the best direction, slappin' that spaghetti against the wall 🍝 (cappellini is better), writing everything down in a notebook (blue ink), crossing things out (medium point), then re-writing practically the same damn thing on the next page (but in better wording? maybe? does this make any sense???), trying on your Jersey Shore psychic abilities to figure out, if you think about it long enough, *which offer is going to be THE ONE.*
You know, THE ONE.
The one that finally defines your career.
That launches you into the spotlight. (Like, at least a little spotlight?)
The one you're proud to put on your LinkedIn.
The one that feels like "nah nanny pooh pooh" to your past self-doubts.
The one that feels big enough for your aspirations. (That's a thing, needing the work you do to feel substantial, not weeny, when it comes to your identity.)
The one that people flock to you for, waitlist for, pay a premium for.
The one you are known for.
No pressure or anything. I mean. 🤣
It's no wonder why there's so much stalling / spinning / procrastinating / overthinking. There's so much pressure to get it right. And, what if you put it out there, and it's not right—and then YOU feel like a weeny?
UGH.
Fortunatelyyyyyyyyy, I 10,000,000% anticipated this super duper conundrum, because I have been doing this for 20 years—which, in internet years, is like 200—so naturally I GOT YOU COVERED. 🫰🏻
If you sign up for The Summer Vacation Email Challenge by tomorrow, Thursday, July 18th at 11:50pm Eastern, you ALSO get:
Bonus workshop. Absolutely free.
It's perfect for anyone who's got "Fuzzy Offer Syndrome"—
—which may even be you even if you DO have a firm grasp on what you're selling, but haven't been able to articulate it in a way that feels fresh, snappy, marketable, and branded.
Because, you totally know the difference between that and, well, offers that feel like a wet noodle inside somebody's deflated birthday balloon—which is a hell of an image.
But, you know when you've got noodle balloons, because you know it doesn't have that SNAP. Instead, it's generic, vague, all-over-the-place, soft, squishy, unconfident, and way too broad.
And, if you can't articulate it well? Your customers can't want it.
That'd be like you going to the car dealership, and the sales guy is like, "Heyyyyyyyyyyyy, so, I mean, there's this hunk of metal with wheels, and everybody needs one of these things, I swear, because they ALSO come with radios, and horns, and belts, and COIN HOLDERS, and you can *totally* put baby seats inside of 'em, and your drunk friend Susan, and three crumpled up Dunkin' Donuts bags, and, like, groceries. I think. But only for a limited-time. Anyway, I'm not really sure how to tell you what it does. I just know it contains all these things, so I'm gonna list 'em down the page, and obviously you want this, right??? ISN'T IT OBVIOUS? ISN'T MY GENIUS OBVIOUS??? WHAT'S WRONG WITH YOU? WHY WOULD YOU NOT WANT THIS?!
*goes and smacks wall before crumbling into a mini-fridge*
Bottom line?
If you want fresh, snappy, marketable, brandable offers? That have spunk and spine? And make people go "oooooohhhh!" And have mad brand chemistry???
Sign up for The Summer Vacation Email Challenge before tomorrow, Thursday, June 18th—
—and you'll *also* get "The Offer Machine," my brand-new workshop for crafting seriously good offers, completely free.
(Available in your account on July 1st, 2026.)
XOXO,
Ash
P.S. Keep the questions coming! Just hit reply. I am a friendly ghost, I swear. 👻