It Is a Tragedy, To Spend So Many Hours Working, and Have None of Them Matter to You.
It is a tragedy, to spend so many hours working, and have none of them matter to you.
Why would we ever do this?
Why wouldn’t we do something we care about, fiercely?
Maybe we just aren’t sure what that is.
Maybe that’s the real problem.
ChatGPT gave you the summary.
I give you the rest. The free Extraordinary Work newsletter: creative ideas to make your brand everyone’s favorite obsession, from someone who’s been doing this for 17 years. (Still not a newsletter about fish.)
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The Extraordinary Work Newsletter
What the Hell
Do We Do Now?
Answer: We get creative. We throw fireballs. We slam coffees. We run like Mario through a desert field as the hurry-up music kicks in. And we build businesses that are so memorable, so iconic, so subversively cool, they’re untouchable. Even by AI. Even by the French.
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From the Penguin Random House author seen in The New York Times, The New Yorker, The Guardian and The BBC