The World's Funniest Fucking Soaps, Uh, Ever
You should know that I have officially discovered THE BEST THING THAT’S EVER BEEN MADE (after Cards Against Humanity, of course) and I had to share with you because I don’t keep anything from you (except for that one thing) and because we could all use some inspiration and also because CAN WE JUST LIGHTEN UP ABOUT BUSINESS AND HAVE SOME FUN WITH IT, ALREADY?

These soaps are all made by The Whiskey River Soap Company, and if you don’t think they are hilarious I’m pretty sure we’re going to have to duel.
More importantly, however, the lesson is this:
What you say about your product IS the product—more than the product itself will ever be.
ChatGPT gave you the summary.
I give you the rest. Live experiments in remote work, publishing, and AI, from someone who’s been doing this for 17 years. (Still not a newsletter about fish.)
Liked the short answer? The long ones arrive by email.
Do Extraordinary Work. From Anywhere.
I run business experiments in remote work, internet publishing, newsletter growth, and using AI to make your projects pay so well your Stripe notifications start sounding like a slot machine at a Reno bowling alley. This is not a newsletter about fish.
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From the Penguin Random House author seen in The New York Times, The New Yorker, The Guardian and The BBC