We Don't Sell Those

There is a rose company, here in the UK, that doesn’t give a fuck that they don’t sell daisies.

It's delightfully refreshing, in fact. There are no apologies about it; no wishy washiness; no trying to cover all the bases. Just this base is fine, thanks. Notice the quiet confidence it exudes?

I'm also betting that if someone calls up and complains that there are no tulips, it isn't going to provoke a major identity crisis. Nor is it going to cause them to scramble like crazy and try to find some. “We don't sell those,” is all they'll simply say, before hanging up the phone, never to give it another thought.

When was the last time you were so sure?

Perhaps “we don't sell those” contains more wisdom than meets the eye.