Um, Hello: Your Newsletter NEEDS This New Feature 😲 (Game-Changer!) | NOTE: dated product-feature news, borderline

SOUND THE ALARM 🚨🚨🚨—the moment we have all been waiting for hath arrived!

No, I’m not talking about the moment in which I finally accepted the fact that my stomach pooch is never, ever going away (thanks, Italian grandma!), but rather, the moment where your wildest email marketing dreams have suddenly just materialized in front of your eyes and all you can see are big, voluptuous, happy readers bobbing around a river with signs that say “I love this bitch’s email list! I love this bitch’s email list!”

God, I hope you have a weird dream about that tonight.

ANYWAY! This email serves two raison d'êtres:

1. The first is to tell you about a life-changing feature for your email marketing game 🔥
2. And the second part to show you how I’ve implemented it—and how we’re going to be lighting up the whiskey barrel around here this year. (That’s what I call the internet.)

So, let’s back up.

You know about email marketing, right? You know how it’s the baby lamb chop of all online marketing?

And you also know that one of the uphill battles with email marketing is not losing subscribers???? (At least, not faster than you gain them.)

And you know how sometimes you’re like, ohhhhh, but my target audience is this….but they are ALSO this? And how can I speak to both?

Well, well, well, my friend: PROBLEM OFFICIALLY SOLVED. ✅

ConvertKit just released a sick new subscriber preferences feature that lets your audience self-select which kind of content they want from you. You know, like the fancy big companies? So your subscribers can mark their interests and only receive emails about those interests—instead of unsubscribing altogether?

Jjpehoehgiwehoigwhgwehphqhigwihgw—that is how excited I am about this new product feature.

Especially because it’s also a great way to let overwhelmed subscribers select “weekly digest only”—this way, you can keep ya bond, even during moments of inbox overwhelm. 🙉

(You know, because sometimes people go through those moments in their inbox when they are just DONE. And they start a mass unsubscribe spree. Even if they really like you. Even if you are a good person! EVEN IF YOU FLOSS EVERY SINGLE NIGHT. Better to let them have control over their delivery instead of giving them no choice but “opt the hell out.”)

Behold: your all-new subscriber preferences for The Middle Finger Project newsletter—and a brand-new schedule for 2022!

As you can see, I’ll be sending according to this fun-filled schedule:

On Mondays we discuss strategy, creator ideas, inspo & confidence.

On Wednesdays we talk tools, tips & practical how-to.

On Fridays, we showcase creators who are killlllin' it. (Because you can't want what you haven't seen.)

And on Sundays, we bake brie and eat the shit out of it. 🤷‍♀️

Just kidding, we rest on Sundays and catch up on as many episodes of Outlander as possible. (The brie is still invited.)

Cool, right?

I KNOW.

Okay, fam. Have a great Wednesday!

GOOD DAY, DEVIANT!

(My favorite kind of people.)