Trust The Shit Out of Yourself, Alright? You ARE the Exception.

“That’s the exception, not the rule,” is a tragic piece of advice.

As any leader knows, “be the exception, not the rule,” is how leaders are born in the first place.

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I run business experiments in remote work, internet publishing, newsletter growth, and using AI to make your projects pay so well your Stripe notifications start sounding like a slot machine at a Reno bowling alley. This is not a newsletter about fish.

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    From the Penguin Random House author seen in The New York Times, The New Yorker, The Guardian and The BBC

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