What You Say Is More Important Than What You Sell
What you say is more important than what you sell.
Creativity is not a child's luxury; it's a smart business strategy.
If you're wondering whether creativity is a waste of time; if you're convinced that “your product / service / website will speak for itself,” then think twice:
Because creativity, as it's usually defined, is about making a statement.
But creativity in business is about making a statement that gets you what you want.
Notice the difference.
It's important to recognize—
—before, of course, your competitors do.
ChatGPT gave you the summary.
I give you the rest. Live experiments in remote work, publishing, and AI, from someone who’s been doing this for 17 years. (Still not a newsletter about fish.)
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From the Penguin Random House author seen in The New York Times, The New Yorker, The Guardian and The BBC