The Smell of Desperation

You can smell the desperation. You see folks running sideways all over the internet trying to get noticed, be bigger, get heard. But there's a simple truth that a lot of people forget: If your message is weak, no one's going to care, no matter how loudly you parade yourself around.

Have you ever had a conversation with someone in another language, and when you express confusion over a word, instead of explaining the word, they simply say it back louder to you–as if this were the problem? That's annoying, right? That's how other people feel when you run around prostituting yourself and your business all over the place…with the wrong message. Or, one that's delivered without expert execution. It's frustrating. It's a let down. And when you talk louder at them, instead of trying harder to listen, they tune you out entirely.

And guess what? If nobody's listening, your chances are worse than ever. Worse than before you even started. Because power doesn't come from kissing the world's ass. It comes from knowing what the fuck you're doing. And when you don't?

We don't only smell your desperation.

…We're repulsed by it.