Good Work Should Never Come Easy

Do the work the hard way first.
Do it the long way, the tedious way, the time-consuming way.
Do it until your brain aches and your fingers bleed.
Do it until you are sure that you have never done better work before in your life.

Now, hand it to the client.

The work should never, ever come easy—or the truth is, you’ve stopped trying.

Do Extraordinary Work. From Anywhere.

I run business experiments in remote work, internet publishing, newsletter growth, and using AI to make your projects pay so well your Stripe notifications start sounding like a slot machine at a Reno bowling alley. This is not a newsletter about fish.

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    From the Penguin Random House author seen in The New York Times, The New Yorker, The Guardian and The BBC

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