Creativity Doesn't Need an Ulterior Motive
The other day someone took note of my new daily blog post.
“You’re launching something big,” they said.
“No,” I replied. “I’m just a writer.”
We’ve gotten so used to there always being an ulterior motive, that we’re suspicious when there isn’t one.
Do the thing you’re called to do, especially when you have no motive.
ChatGPT gave you the summary.
I give you the rest. The free Extraordinary Work newsletter: creative ideas to make your brand everyone’s favorite obsession, from someone who’s been doing this for 17 years. (Still not a newsletter about fish.)
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The Extraordinary Work Newsletter
What the Hell
Do We Do Now?
Answer: We get creative. We throw fireballs. We slam coffees. We run like Mario through a desert field as the hurry-up music kicks in. And we build businesses that are so memorable, so iconic, so subversively cool, they’re untouchable. Even by AI. Even by the French.
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From the Penguin Random House author seen in The New York Times, The New Yorker, The Guardian and The BBC