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New AI Class · Now in Session: Oct. 5–23 · Yours Forever

Claude for Business Owners

The #1 must-have tool for every forward-thinking business owner on earth.

A three-week, on-demand class that makes you fluent in the AI everyone's talking about, so you can add a lightning bolt to your business, 100x your efforts overnight, grow your profits as if you just hired on 15 employees, and stop making everything so damn hard. Now, it doesn't have to be. #bestemployeeeever

$695 · Class is in session. Jump in anytime.

Enroll in Claude for Business Owners

This class is fully refundable through October 12, 2026.

From the Penguin Random House author seen in The New York Times, The New Yorker, The Guardian & BBC

Feel like you've got a staff of fifteen Harvard grads working for you 24/7 and stop being the bottleneck in your own business (finally).

Most business owners have opened up a basic tool like ChatGPT, asked it to write an Instagram caption, gotten something mediocre back, and then dismissed all of it because it felt totally…fake. Inauthentic. Cheap. And, honestly? You didn't feel dignified about it in the least.

That's not the way people like us work. People like us have always been the ambitious ones. The determined ones. The hard-working intellectually-minded who have prided themselves in the quality of their work since homework was a thing. (We loved homework.) So, naturally, using AI in your business has felt a little out of character—sort of like cheating on the test. Or having someone else do your homework. Unthinkable! (No, but really.)

You've built your agency, your studio, your firm, your company on principle. On your name. On your sweat and tears. And on your reputation. You don't want to cheapen it with AI.

Right?

But, what if I presented you with an alternate narrative?

What if, instead of imagining AI to be a cheaper version of you, you saw it as a force multiplier of you? What if I told you that you could become a superhuman version of your current self, but 100x smarter, 100x faster, and 100x more competent?

Picture this:

Most people ask Claude to write a caption and call it a day. That's like hiring Meryl Streep to read your grocery list.

Here's what happens when you actually put it to work:

  • —You hit Publish on your newsletter, and by the time you've refilled your coffee, it's been repurposed into five LinkedIn drafts, pull quotes, and a carousel, all sitting in your drafts folder waiting for your okay.
  • —Hidden code slips into every post, so when someone asks ChatGPT the exact question you've been answering for years, ChatGPT answers with you.
  • —Every morning at 7am, a stream of clever content ideas shows up in your inbox, pulled from your own archive, your readers' replies, and whatever the internet is screaming about this week, which means you will never again stand in front of the open fridge at 11pm eating shredded cheese out of the bag, waiting for inspiration to strike.
  • —The routine emails answer themselves, in your words, from a script you wrote exactly once. The hard ones (the refund request, the client who wants “just one more round”) get drafted too, so all you have to do is read it, fix one word, and feel brave.
  • —Your entire newsletter runs itself. The automations, the sequences, the tags, the welcome series you've been “about to set up” since 2022. Built. Connected. Running. You never open the settings page. Not once.
  • —Every client gets a dashboard that tracks their progress, and a tidy report lands in their inbox on schedule. They assume you hired a project manager. You did. It costs $20 a month.
  • —The catch-up bookkeeping you keep promising yourself you'll do “this weekend”? Eleven months of transactions, categorized, reconciled, and ready for your CPA, with a note about the $49-a-month software you forgot you had. And the other one. And the other one.
  • —It combs through everyone who's ever bought from you, finds the subscribers who look exactly like them, and hands you a list of the people most likely to buy next. Before you've written a single sales email.

That's not an assistant. That's a whole staff, and they never call in sick.

Not because anything you just did was “cheap” or “inauthentic.”

But because you have finally discovered how to use your human creativity and pair it with superhuman AI tools like Claude to make yourself 100x more effective.

Never before has there been a bigger revolution than the one we're currently in. Not even the internet was this big of a leap. It's not a matter of “if you'll adopt AI.” It's a matter of “will you do it while the window is still open to be an early adopter who benefits exponentially from the compounded effort of using this now, instead of waiting another two years and letting your business atrophy, simply because there is no way a business will be able to keep up without it?”

It isn't a matter of principle.

It's a matter of intelligence.

Literally.

And, why wouldn't the smartest person in the room want to make themselves even smarter?

Sound familiar?

I asked the business owners enrolling in this class what they'd most like taken off their plate. Here's what they told me:

  • →“Trying to explain to people why they should buy my stuff.”
  • →“Spending ages making Canva graphics I don't even like.”
  • →“Staring at the screen trying to figure out what the hell I'm going to write.”
  • →“Following up with leads. And cold outreach. (Shudder.)”
  • →“Making estimates and proposals.”
  • →“Chasing clients to make sure they've actually checked every box.”
  • →“Updating client records from a hundred emails, messages, and voice notes.”
  • →“Keeping track of who's bought what.”
  • →“Building anything digital. Websites, products, apps. All of it.”
  • →“Bookkeeping. And taxes. I loathe taxes.”

Every one of those is a lesson in this class.

Introducing: Claude for Business Owners

Four Claudes. One business. You, in charge of all of it.

Most people have only ever met the chat box. This class puts all four to work, and shows you which one to reach for and when:

Claude

The one you talk to. Email drafts in your voice, your books, your client projects, your legal docs, the “what did I promise her?” questions.

Claude Design

The one that makes things look expensive. Sales pages, lead magnets, branded forms and thank-you pages, a shop that doesn't look like a 2014 template. No designer, no Canva rabbit hole.

Claude Code

The one that builds. Like having a superhero nerdy coder on your team who can make anything happen on your website, or your landing pages, or your course platform, or anything else. This is one of the most important tools you will never, ever, ever, ever, ever regret learning to use. (You'll use it daily.)

Claude Cowork

The one that keeps going after you close the laptop. Recurring tasks, scheduled reports, dashboards that refresh themselves. This is the autopilot, and it is entirely optional: you decide what it touches and what stays human.

This is a new course starting October 5th – October 23rd, 2026: twenty lessons, landing in your inbox in the mornings, ready to stream and implement immediately. Each one is short, practical, and ends with something working in your business. Nothing expires. Everything is yours forever.

Part One · Claude 101 + Set-Up
1—Your new staff reports for duty

Get Claude set up properly and plugged into your actual business: your email, your calendar, your files, your payments. Then learn which of the four Claudes to reach for, and when. And then? I'm not telling. Let's just say there's a moment at the end of this lesson where your jaw hits the desk, and a little surprise waiting for you the next morning. (No spoilers. You'll see.)

Part Two · Mad Business Skills
2—Give your staff mad business skills

Teach Claude your offers, your clients, your voice, and your rules exactly once. Then turn your own methods (the way you onboard, the way you write, the way you do the thing you're known for) into skills Claude uses forever. This is the day it stops being a chatbot and starts being staff.

Part Three · Website, Brand & Tech
3—Build a modern new brand

Starting over, or starting at all? Claude helps you find your colors, fonts, voice, and logo direction, then packages it into a brand guide it follows forever, so everything you make from here on looks like it came from the same very expensive-looking company.

4—Build a modern new website or a standalone landing page

A brand-new website, standalone sales page or landing page, or a glow-up of the site you already have: WordPress, Ghost, Squarespace, Wix, Framer. You won't learn to code. You'll learn something far more valuable: how to direct someone who does.

5—Look like a real company everywhere

Apply your brand everywhere you do business: your newsletter template, your checkout, your course platform, your booking pages, your social profiles, and every thumbnail and banner in between. Kajabi, Kit, Teachable, Circle, Shopify, and more. Suddenly you look like a real company.

Part Four · Newsletter, Lead Magnets & Opt-Ins
6—Get more subscribers with a freebie they actually want

Opt-in pages that actually convert, wired straight to your list, and a gorgeous lead magnet people will trade their email for in five seconds (no Adobe InDesign, thank LORD).

7—Emails that sell while you sleep

The welcome sequences, tags, segments, and automations you've been “about to set up” for years, built for you, so the right email reaches the right person at the right time. You write. You hit send. You make money.

Part Five · Your Back Office
8—Stay on top of your inbox like never before

Routine emails answered in your words, from a script you write. The hard ones, like when you know you're going to miss a deadline, drafted and waiting for your edits. And the ones that require a fully personal note: flagged and sent to you as a task to follow up on.

9—Get your books done (and stop dreading taxes)

Catch up on the bookkeeping you keep meaning to do, find every money leak and forgotten subscription, and set up a tax-savings system that runs itself. (Your accountant stays. They'll just like you more.)

10—Get your legal docs buttoned up

Update your terms, privacy policy, refund policy, client contracts, and affiliate agreements for your actual business. (No lawyers replaced here, but you'll walk in with everything done.)

Part Six · Social Media & Marketing
11—Never wonder what to write again

Set up a 7am idea engine that emails you fresh content ideas every morning, pulled from what's happening in your industry and what people are asking about. Then find out which content is actually bringing you customers.

12—Get found in AI search engines

Add the hidden code that gets your posts quoted when someone asks an AI search engine a question you've already answered. It takes about four minutes, and it's how people find you now that nobody Googles anymore.

13—Post once, show up everywhere

Every time you publish, Claude repurposes it into social posts for every platform, in your voice, with graphics in the exact sizes you need, and drops them in your drafts ready to go. Goodbye to spending ages making Canva graphics you don't even like.

Part Seven · Selling the Hell Out of Yourself
14—Make people want to buy your stuff

The hardest part of selling is explaining why someone should buy your stuff. Claude mines your testimonials, reviews, and client emails for the exact words your buyers use, then rewrites your offer and sales page around them. For the first time, your marketing will sound like your customers instead of your website.

15—Cold outreach and follow-up that doesn't feel gross

Claude researches the podcasts, partners, and prospects worth pitching and writes the pitches, then tracks who's gone quiet and drafts personal follow-ups (not “just checking in”). Nothing sends without your okay.

Part Eight · Clients & Project Management
16—Send proposals in minutes, not days

Talk through a project for five minutes. Claude turns it into a scoped estimate and a polished proposal with your pricing, your terms, and your branding, ready to send before the client has finished their latte.

17—Never lose track of a client again

Claude updates your client records from every email, message, and call note, keeps track of who bought what, builds checklists that make sure every client has actually checked every box, and writes the progress reports for you. (Yes, even the ones you dread.)

Part Nine · Creating Digital Products
18—Turn what you know into something you sell

Claude interviews you to mine your brain, your experience, and your wisdom, finds the holes in your thinking, and helps you outline and build the course, guide, or program you've been talking about for two years.

19—Build a tool people will pay for

Yes, really. Calculators, quizzes, client portals, and mini-tools you can sell, give away as a lead magnet, or use to run your own business. If you can describe it, Claude can build it.

The Finale
20—See your whole business on one screen

Set up dashboards with the business reports you actually care about (sales, subscribers, what's working, client progress) that refresh themselves every morning. Then use them to predict what your next offer will do before you spend a dollar promoting it. You, running the whole show.

The math, in case you're the spreadsheet type.

Bookkeeper who reconciles & reports monthly$4,800/yr
VA managing inbox, calendar & client updates$12,000/yr
Web designer modernizing one website$3,000
Attorney drafting one client contract$500
Launch consultant running one launch$2,000
Running your business the old way, year one$22,300+
This class$695

That's not a typo—it's a 96% discount on running your business, and the skills never expire. Courses teaching AI for business at this depth routinely run $1,500–$3,000, and usually cover one topic. This is twenty lessons, taught by someone who actually runs her business this way. Lesson 9 alone pays the tuition back in two months of not outsourcing your books, and the other nineteen are free.

⏰ Class is in session. Enroll now for $695 and jump in at your own pace. This class is fully refundable through October 12, 2026.

What happens next?

1

You enroll today. Your spot is saved, and you'll get a short intake form where you tell me about your business.

2

You get an email when each lesson drops. No calendar-watching required—I'll nudge you when it's time.

3

Class runs October 5th through October 23rd. New lessons land in your inbox at 12pm ET, and everything stays in your library forever.

Who it's for—and who it isn't.

For: professionals with a practice—the architects, attorneys, accountants, designers, and advisors of the world—along with the consultants, freelancers, coaches, creatives, and shop owners who run businesses on their own name and reputation. If you suspect you're using 4% of what this technology can do, this is your class. Total beginners are extremely welcome; that's the point. Part One assumes nothing but a pulse and a business.

Not for: developers who live in the terminal, people looking for “passive income with AI” schemes, or anyone who wants theory. Every module ends with something running in your actual business—this is a working class, in both senses.

Not agents, swarms, or whatever LinkedIn is hyperventilating about this week. Just you, running your business, with the most capable assistant you've ever had—hooked up to your actual stuff.

Questions, answered.

Is this live? What if I'm busy October 5–23?

No live classes to attend in the middle of the night. New lessons land in your inbox at 12pm ET, October 5–23, so you can check that day's task off…and give yourself a whole superpower by dinner. Follow along in real time for momentum, or binge the whole thing over a rainy weekend in November. It's yours forever.

Do I need tech skills?

No. If you can write an email and click a link, you have the prerequisites.

I'm starting from scratch. No business, no offer, no revenue. Is this for me?

This class doesn't automate a business you already have. It builds the parts you don't have yet.

Lesson 3 is the brand. Lesson 4 is the website. Lesson 6 is the opt-in and lead magnet, Lesson 7 is the welcome sequence, and Lessons 18 and 19 are literally “turn what you know into a product” and “build a tool people pay for.” If you're walking in with a voice and an idea, you've got more than half the room.

Is there a community forum?

No—on purpose. You have enough tabs open. Every lesson is built so you can watch it, do it, and move on with your day.

What do I need?

A computer (Mac or PC) and a Claude Pro subscription—$20/month, and the best hire you'll ever make. Every lesson works on the plan you already have.

Does this work with ChatGPT or Gemini, or is it Claude only?

Claude only. On purpose. Because it's the best AI tool for business, hands down.

I built all twenty lessons in Claude. The parts that make the class work (Claude Code, plugging your new staff into your email, calendar, files and payments, the skills you write in week one so it stops forgetting who you are) are Claude features.

The thinking travels. How to brief an AI like an employee instead of a chat buddy, how to turn your methodology into something it runs on repeat, how to stop re-explaining your brand voice at 11:48pm. That works anywhere. The hands-on steps don't.

Will I run out of Claude on the $20 plan?

Nope, but you might hit pause. Claude Pro has usage limits that reset every few hours, and on the big build days (your website, your app) you might bump into one. I'll show you exactly how to stretch it: fresh chats, the right model, and building one piece at a time. If you hit the ceiling, take a snack break, and it'll be ready when you're back. (If you fall madly in love and want more, Max exists. Most people won't need it.)

How much time does it take?

Lessons are short: most under 25 minutes, plus a bit of doing. Twenty lessons, at whatever pace your actual life allows.

I'm on WordPress or Squarespace. Will the website module work for me?

Yes. WordPress connects to Claude directly—it can genuinely edit and modernize your existing site. Squarespace and Wix don't allow direct connections, so Claude drives your site editor through the browser instead—slower, but very real. And if you're ready to burn it down and start fresh, we build from scratch together.

Is my business data safe?

You'll set every permission yourself, and judgment runs through the whole class: what to connect, what to keep human, and how to verify. You stay the boss.

I'm in Europe and I use European-hosted AI tools. Does Claude keep my data in the EU?

No, Claude runs on US servers on every plan, including the $20 one this class is built on. There is no EU-hosted option. You can switch off model training with one toggle in your privacy settings (details in the next question), but your data still crosses the Atlantic, the same way it does with Gmail, Stripe, and most of the rest of your stack.

If keeping client data inside the EU is a hard line for you, this isn't your class, and I'd rather you keep your $695 than spend it finding that out. If it's a preference rather than a hard line: nothing in these twenty lessons requires you to feed Claude a single client's data. Your brand, your site, your books, your inbox. That's all yours.

Does Claude train on my stuff? Is anything I build in there private?

Two answers, because two different questions are hiding in there.

Training. On the $20 Claude Pro plan, Anthropic can use your chats to train future models by default. You can turn that off. One toggle in your privacy settings, and I'd flip it before you type a single word of brand voice into the thing.

Privacy. Training is not publishing. Even with the toggle on, Claude is not going to hand your podcast concept to the next person who asks it for podcast ideas, and your sales page copy isn't sitting in a searchable pile somewhere with your name on it. It's a US company with US servers. Trust it the way you trust Gmail: real, not infinite.

Can I expense this?

Yes—it's professional development in AI operations, which is exactly the line item to fund this year. You'll get a proper receipt the moment you enroll.

What's the refund policy?

For pre-orders, you are eligible for a full refund up to the release date (October 5th). Once class starts, you are eligible for a full refund until the end of the first week of the course (through October 12, 2026). After that window, no refunds are available.

About Ash

Ash Ambirge is a writer who uses AI for everything except the writing. She's the author of The Middle Finger Project (Penguin Random House), has worked for herself from other people's countries since 2009, and this year handed the entire ordinary half of her business—bookkeeping, web development, operations, marketing—to Claude, from an 1872 farmhouse with questionable cell service. Everything in this class is something she actually does, every week, in a real business.

In three weeks, you'll wonder how you ran it any other way.

Claude for Business Owners
Twenty on-demand lessons · October 5–23 · Yours forever

$695 · Class is in session. Jump in anytime.

Enroll Now at $695