What to Sell, How to Sell It, What to Call It, When to Launch It, And What to Price It. The Easy Way.

So, I’m pretty sure I’ve solved two of the world’s biggest problems in a 24 hour time period.

Number One:

I’ve determined, using advanced mathematical algorithms, that the country of Chile could afford to provide free education (a really big source of tension here, with lots of student protests) if they would simply STOP GIVING EVERYONE TWO STRAWS WITH THEIR DRINK. What the hell do we need two straws for? What am I, a camel? Clearly this is where all of the money’s going. And as much as I’d love to share my drink with the balding man sitting next to me, I will refrain.

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Number Two:

Greasy roots? BABY POWDER.

See what I mean?

Genius.

These are the kinds of ideas that have me shooting for $999,999 in revenue by 2015…or sooner. (One million exactly would just be excessive.) And, okay, so maybe not those ideas, exactly, but let’s just say I’ve learned a thing or two about business over the years.

Things like:

1. If you don’t know what your goals are, you can’t possibly take the necessary steps to reach them. Or anything.
2. The word “goals” annoys the shit out of mostly everybody.
3. Success isn’t about luck. It isn’t even about hard work. It’s about smart work. And there’s a huge difference.
4. It’s not always about what makes your heart happy, because what makes your heart happy MIGHT BE A PISS POOR BUSINESS MOVE.
5. Money is important. Let’s not fool ourselves. Let’s MAKE SOME, instead.

That said, today I’m officially inviting you to come hang out with me online and talk business strategy until your gums bleed. (What? Not appealing?)

Digitally.
Online.
For an entire day.
9-5pm.
Where we’re going to have live calls, do a ton of individual workshopping, break for lunch, ask questions, get answers, talk some more, figure things out together, and get ROWDY.

Saturday, October 20th, I’m hosting an exclusive, all-day online workshop called SATURDAY RENDEZVOUS.

The topic?

Mapping out your entire sales strategy for 2013.

Exactly which products + services you’re going to offer, what order you’re going to offer them in (this matters a lot), when you’re going to launch them, how you’re going to launch them (think hooks, marketing strategies), exactly what you’re going to charge, and how the hell you’re going to do it without stressing out…and make more money in 2013 than you thought possible.

Can’t wait.

Brainstorming product and service sales strategies are among my top 5 things to do in life, right next to horseshoe throwing and Swedish Fish eating.

Because I know that many of my clients stress out about all that sticky icky:

What should I be offering?
What if I have too many ideas and don’t know what to run with first?
What if I’m dry for ideas?
How do I know it’ll sell?
What if it totally bombs?
Is there a way I can assure it won’t?
Am I charging too much?
Too little?
How do I let people know about it?
How can I make people actually want it?
What’s a really good hook I can use?
A service? A product? Both? And in what order?
Wait, is that my hair falling out?
How can I make this a throbbingly successful business? (And not go back to the job of death™.)

So guess what?

We’re not going to stress. We’re going to strut into 2013, Pink Panther style.

Think: A 9am live call followed by a break for you to do the actual work, followed by some live workshopping, followed by some more live teaching, followed by another break to continue building out your product/service strategy, followed by lunch and napping, followed more workshopping and live teaching, followed by lots and lots of laughter, camaraderie and possibly vodka….wrapping up around 5pm. Or possibly 6. Because there will obviously be a Q+A. And I’m a sucker for Q+A.

It’s a Saturday Rendezvous, darling.

If you need to plan out your offerings through 2013…AND you’ve got a sense of humor, I want you there.

Grumps don’t do well in our live classes. We have way too much fun.

Exhibit A:

If you think this could help you, go on and enter your email below so I can email you with details. (Can’t see the form? Click here.)

And for the record, it isn’t all fun and games.

TMF workshops are always as pragmatic as possible. See what some of the folks from the last workshop I gave had to say:                

You dig?

If you’re interested in joining us, just pop in your email address below so I know where to send you more details over the next couple of weeks. (Can’t see the form? Click here.) And for the record? I was joking about the straws.

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