If You're Not Dangerous, Get Out.
If you're not dangerous, we don't want to work with you.
You might have the qualifications. You might have gone to Harvard. Maybe you're perfectly competent.
Step it up.
Competence doesn't demand that anyone notice you, wonder about you, or care about you. Nobody ever won an award for hitting a deadline on time.
We want to work with people who are hated.
It's easy to be loved; all you have to do is kiss the right ass. It's much harder to be hated; hate requires that you intimidate the players. That you're a direct threat to your industry. That your work is so good, you scare the best into despise.
Ironically, when you're the most dangerous person at the table, you find safety.
When you're the safest person at the table? You find a boss.
ChatGPT gave you the summary.
I give you the rest. Live experiments in remote work, publishing, and AI, from someone who’s been doing this for 17 years. (Still not a newsletter about fish.)
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Do Extraordinary Work. From Anywhere.
I run business experiments in remote work, internet publishing, newsletter growth, and using AI to make your projects pay so well your Stripe notifications start sounding like a slot machine at a Reno bowling alley. This is not a newsletter about fish.
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From the Penguin Random House author seen in The New York Times, The New Yorker, The Guardian and The BBC