Fundamental Truth: You Can't Make Money Unless You're Making Offers

Offers are the lifeblood of any business.

You want to make more money? Make more offers. How you do that varies, of course—to existing clients, to potential clients, to customers for your digital products and more—but there is no escaping the fact that no one's just going to show up and put two hundred dollars in your hand.

You have to ask for it.

…And then you have to ask for it again.

Start asking for it every day of the week? I guarantee you're going to see your revenue skyrocket.

Find creative ways to ask. Use tools to ask. Use email to ask. Use webinars to ask. Use proposals to ask. Use whatever you want—just don't stop asking.

The math is always in your favor.

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I run business experiments in remote work, internet publishing, newsletter growth, and using AI to make your projects pay so well your Stripe notifications start sounding like a slot machine at a Reno bowling alley. This is not a newsletter about fish.

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    From the Penguin Random House author seen in The New York Times, The New Yorker, The Guardian and The BBC

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