If you want to stand out, feel fresh, appear interesting and get noticed… …then you've got to use language that stands out, feels fresh, is interesting and gets noticed. This is common sense, but of course, it'
Keep reading →The Extraordinary Work Newsletter
What the Hell
Do We Do Now?
Answer: We get creative. We throw fireballs. We slam coffees. We run like Mario through a desert field as the hurry-up music kicks in. And we build businesses that are so memorable, so iconic, so subversively cool, they’re untouchable. Even by AI. Even by the French.
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From the Penguin Random House author seen in The New York Times, The New Yorker, The Guardian and The BBC
Remember that one time every single day when I talked about how giving your business a personality will help you earn trust, differentiate yourself, and sell more to the right people? (As long as you don't own a
Keep reading →Holy smokes! It's Friday. I'm drinking (a big, giant vat of) coffee. And I'm wearing Adidas yoga pants that are (really) not so flattering. (But since I bought them for 59 times the price
Keep reading →There are some people who don’t get the whole concept of an assembly line. You know who I’m talking about – those hanyacks at the Starbucks who come up beside you at the milk station, their panties in a
Keep reading →Sometimes, you stare at the screen. And you stare at the screen. And then you go get a bagel. And then you stare at the screen. *whips out nail file* *stares at cuticles* *stares at screen* *stares at cuticles* *wonders
Keep reading →Hi. It's me, Ash. Was that obvious? I'm sorry to pardon your regular programming, but today we're going to talk numbers. I hate numbers–you can go square root your mom. But sometimes, you&
Keep reading →You know how I’m always ranting on about making an emotional connection in your copy, your brand, your message and every single thing that you do? And you’re all, “What does that even mean, Ash?” And I’m
Keep reading →READ THIS FIRST. People are moving so fast now that they don’t have time to think. They’re scanning, swiping, clicking, liking, tweeting and moving on at full velocity. They’re making decisions based on feelings, not facts. They
Keep reading →Last night, I bought three tubes of something called Butt Paste. You're probably thinking the same thing that the 19 year old male cashier was. Try making that transaction with a straight face. But a girl's
Keep reading →“I don’t know where I’m going from here but I promise it won’t be boring.” – David Bowie You: 1. Are building (or re-building) a company. 2. Would like to work intensely with Ashley for a period
Keep reading →Claude for Business Owners
Get fluent in the AI everyone's talking about—specifically for running your business on it.
Here's your business after this class: email answered before breakfast, books done, website updated, launches planned—by an assistant that costs less than your coffee budget. I teach you the entire system in twenty short lessons. Class is running right now, and you can still get in. Jump in today, catch up at your own pace. $695, and it's yours forever.
Classes
Class is in sessionNo design skills. No tech skills. No templates. Just a sales page so legit, people will ask who the hell you hired.
Write with fresh, spunky, "HELL YES" personality and be the most memorable person in their inbox. Ever.
Build a $250K “anywhere” income stream while working 50% less and traveling 500% more.
Sell your creative writing to clients & companies for top dollar—even without a portfolio the size of Chicago.