Sell Your Sofa. Take the Leap. This Is Your Reset Button.
Selfish School helps you build a $250K "anywhere" income stream while working 50% less and traveling 500% more — so you can actually enjoy your life again. (Put Aunt Jennie's vase in storage.)
Determined to book that trip — but…
The secret: The Selfish Method™
A proprietary online business framework that earns two forms of income: hard-currency income ($) and time income ($T). You'll turn your knowledge into high-value intellectual property & digital products that sell from anywhere in the world on autopilot — without the high-stress, constant-content-creation methods of "old" online business. And because the system is built to optimize your time, you free up half the day to get back to what matters most: your life.
Build a $250K "anywhere business" that funds your freedom.
Work 50% less than the average professional.
Travel 500% more — three months abroad, seasonal living, or a spontaneous flight deal because why not.
Selfish School — the modern online business system that bakes pleasure and free time directly into the equation
Go from "I'm stuck doing something that makes me miserable" to "taking my family to Ireland for the summer and earning a generous remote income while actually enjoying my life." 👒 🍷 🏡 Whether you're scaling an existing brand or starting from scratch, you'll design a location-flexible, creatively fulfilling online product that works for your lifestyle — not against it. Because what's the point of being alive if you can never enjoy it?
Everything you need to launch a $250K "Selfish income stream" from anywhere
The curriculum — nine phases, start to finish
Selfish 101 — The Rules of a Selfish Side Hustle
The $250K low-stress approach · why 1980s thinking (and "always be giving value") will kill your business before it starts · why 1:1 client work is NOT the model here · the Selfish Money Axis · the two types of Selfish IP assets · and THE SELFISH BRIDGE for linking your past experience with your current passions.
Selfish 201 — Map Out Your Side Hustle
Money activities before marketing activities · the simplest possible business model · your Selfish Baseline Numbers for self-diagnosing "holes" · the 3C's at the heart of the Method · the Money Rule of 1% · your Selfish Concept · and the 8-factor IP Pricing Scale.
Selfish 301 — Set Up Your Side Hustle
Forget complicated websites — your business is powered entirely by email · the secret formula for getting people to subscribe like wildfire · exactly which emails to send, for how long, in which order · design beautiful emails without being a designer.
Selfish 401 — Pre-Launch
Build an audience BEFORE you launch — momentum without crickets · the fail-proof anti-overwhelm system · word-by-word announcement scripts · beat perfectionism by building in public.
Selfish 501 — Build Your Sales Engine
Write your Selfish Sales Page (with a fully-executed example) · DIY-design it without a designer · and the crown jewel: the two-week, 14-count autopilot sales email sequence, with full instructionals and a done example. Students call this the most valuable part of the program.
Selfish 601 — Automate the Engine
Link the technology so your business sells 24/7 without you · the ONE non-negotiable tool that changes everything · the same perfect experience for every subscriber, so you're never the bottleneck.
Selfish 701 — Pilot Your Side Hustle
Beta-launch to your subscribers at a favorable early price while you finish the product · choose your product format around YOUR strengths (dread video? no video!) · delivery, copyright, and the case for a straight-up digital product.
Selfish 801 — Market Without Social Media
The full Selfish Marketing Plan · 7 channels (five 100% free) · the two best optional paid strategies and exactly how much you can afford to spend · plug-'n-go pitch scripts.
Selfish 901 — Track Your Numbers & Hit Your Goals 💥
Track sales and conversion toward your first $250,000 · diagnose marketing problems vs. sales problems · and track your time going DOWN — because your time is profit, too. ⬇️ 🎉
What's included
The schedule
Streams instantly upon purchase — go as fast or slow as you'd like. The nine phases are designed to be done in order, from ideation all the way through execution. If life gets hectic, pick up right where you left off.
How long it takes
About 8 weeks if you're rockin' and rollin' — double that at a leisurely pace, which you are also welcome to do. By later this year: mornings of work you enjoy, whole afternoons off, and a solid income stream for you and your family.
In their words
"The Selfish Model is better than other online business models: group coaching and memberships just didn't match how I want to do business or serve. But the Selfish Model does."
"I'm learning to fearlessly take my expertise and make serious money with it — without posting on Instagram every seven minutes — while living quietly in a remote coastal village deep in the fjords of Norway."
"I f*cking love setting up a Selfish Business and just selling a THING. Not a course with a community. Not a mastermind that requires me to be entertaining. Knowing I can get off the content hamster wheel & still make the sale is such a relief."
"The last seminar blew my mind. I want to operate my business like this instead of creating content into perpetuity until death. You're my #1 mentor of all time — your work is peerless. 🦄"
"I feel like I won the freaking lottery with this course. I canceled a membership with a hard-to-snag business group — there's no comparison."
"My favorite part is how you don't just give a high-level, 'oh you need an online business' vague description, but really show the entire process from soup to nuts, in a really comprehensible way."
"I think I finally found the course that is going to help me get a years-long idea off the ground! It's specific, it's actionable and I feel like I can do it. (No other course has done this for me.)"
Questions, answered
Who is this built for? Is this right for me?
Modern professionals who'd rather be working from the French countryside than a cubicle — people passionate about an online income stream that gives them the freedom to live and work from anywhere, using technology to sell internet products on autopilot.
What if I don't have a business or know what I want to do?
JOIN THE CLUB! 😉 This is actually perfect for you — The Selfish Bridge links your past experience with what you're passionate about now, and exposure to smart, creative ideas gets the wheels turning in a whole new direction.
What's the format?
A combination of direct-to-camera video, screencast trainings + tech tutorials, PDFs, and written materials, including Google Docs with outlines for sales pages and sales emails.
Is this for me if I sell physical products?
Absolutely — but only if you'd like to learn how to create a digital product from your knowledge that can be sold from anywhere, giving you the freedom to travel and work remotely.
Can I ask questions and get support?
This is a DIY program available to stream online, without instructor interaction. If you need eyes on your work, Ash offers paid critiques and consults exclusively for students — instructions inside.
Will this work if I'm outside the USA?
Yes indeed — approximately 40% of students are global. You don't need a U.S. audience to build a smart, modern online business.
What is the refund policy?
All sales are final due to the nature of digital products.
Q1 of 1: It's 2 p.m. on a Tuesday. Under The Selfish Method, you are: