Employment freaks me out. It's hard to imagine putting all of your intellectual, emotional, and physical energy into a company – with nothing to show for it at the end of the day. Or, the end of your life.
Keep reading →The Extraordinary Work Newsletter
What the Hell
Do We Do Now?
Answer: We get creative. We throw fireballs. We slam coffees. We run like Mario through a desert field as the hurry-up music kicks in. And we build businesses that are so memorable, so iconic, so subversively cool, they’re untouchable. Even by AI. Even by the French.
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From the Penguin Random House author seen in The New York Times, The New Yorker, The Guardian and The BBC
Sometimes it's too easy. Too easy to say yes when you want to say no. Too easy to end up spending all of your time–maybe a lifetime–pleasing everybody who asks you to. Too easy to let
Keep reading →Watch this video. Right now. Before you do anything else. And preferably with a small furry animal alongside you. (Or a vodka. Equally comforting, and less smelly.) – Click here to watch the video on YouTube. There is so much we
Keep reading →* 44 * * * * Follow * I have a THESIS. Remember that word? Thesis. Sounds smart, so I decided to make one. You ready? My thesis is this: We’re all a little lonely inside. And maybe outside, too. Despite Twitter and Facebook, co-
Keep reading →He sat in the far corner of the room–no clip board, no notepad, no smile. I couldn't make out his face–the room was dark and the curtains were drawn. I waited for Al Pacino to bust
Keep reading →I'm not a badgerer—except when I am. Like when the light is left on in the bathroom, for instance. Or those people who leave hunks of bread on their plate and then PUT IT INTO THE SINK.
Keep reading →I'm often asked: What's the best way to make an emotional connection with your writing? The answer, of course, is obvious: Talk badly about every single one of your neighbors (we can all relate)…and use
Keep reading →“No one will give me a chance.” “There are no opportunities.” “I don't know how to break into the field.” “If no one gives me a shot, how can I build the required experience?” I hear a lot
Keep reading →It's Friday, and I only have one thing to say to you.– “The only thing that is distinctly different about me is that I’m not afraid to die on a treadmill. I will not be outworked, period.
Keep reading →I'm about to cry. I'm about to cry because I am so filthy proud of one of my former copywriting students. When wrapping up our last conversation on writing take-'em-to-their-knees product
Keep reading →Claude for Business Owners
Get fluent in the AI everyone's talking about—specifically for running your business on it.
Here's your business after this class: email answered before breakfast, books done, website updated, launches planned—by an assistant that costs less than your coffee budget. I teach you the entire system in twenty short lessons. Class is running right now, and you can still get in. Jump in today, catch up at your own pace. $695, and it's yours forever.
Classes
Class is in sessionNo design skills. No tech skills. No templates. Just a sales page so legit, people will ask who the hell you hired.
Write with fresh, spunky, "HELL YES" personality and be the most memorable person in their inbox. Ever.
Build a $250K “anywhere” income stream while working 50% less and traveling 500% more.
Sell your creative writing to clients & companies for top dollar—even without a portfolio the size of Chicago.