Let me tell you a little story–because everybody loves a good story, right? I’ve been a copywriter for a long time. And I’ve worked with a lot of clients. Some of them were fucking gems. And some
Keep reading →The Extraordinary Work Newsletter
What the Hell
Do We Do Now?
Answer: We get creative. We throw fireballs. We slam coffees. We run like Mario through a desert field as the hurry-up music kicks in. And we build businesses that are so memorable, so iconic, so subversively cool, they’re untouchable. Even by AI. Even by the French.
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From the Penguin Random House author seen in The New York Times, The New Yorker, The Guardian and The BBC
1. There’s a strong possibility I’ll be diagnosed with systemic lupus on August 15th. (Update: I didn’t. In fact, I’m healthier than ever. Blood tests are crafty little fuckers, huh?) 2. My latest book proposal was
Keep reading →I hate when there's an elephant in the room. And let's face it – we've got quite a few elephants roaming around our little online community. One of them is the fact that everybody'
Keep reading →A lot of people cower at the foot of, say, everything they want to be doing, in fear of the “worse case scenario.” And in some ways, they’re right. YES. The worst case scenario might mean horrifying consequences. It
Keep reading →Success is shit. (Hang on – the punchline is not what you think it is.) We're always working toward it. (Are you rolling your eyes?) Listing out goals. (Inevitably on some overpriced moleskine.) Sweating. (A lot.) Hustling. (As much
Keep reading →1. You discover things you never knew about yourself. For example, you know how sometimes people play that annoying game and ask you what you'd do if you only had 24 hours to live? And so you sit
Keep reading →1. Gawk. Learn a thing (or two.) Get inspired. Giggle like crazy. And size up the raw beauty that is humanity–in all its patterns, glory, weirdness, cracks, eccentricities (can’t believe I spelled that right), and unpasteurized honesty. Go
Keep reading →I want to find a way to say wanker in this post, but since I'm not British, it feels a little unethical. Like I'm stealing words that don't belong to me. I'm
Keep reading →I'm not sure if you've ever served ice cream for a living, but there's one thing you should know: It's terrifying. From little league ball teams showing up twenty seconds before close
Keep reading →There's a lot of horse shit going around the internet these days about “writing from the heart” and eliciting emotion in your readers/audience/customers/landlords. Okay, so not landlords. And you get it. You know it'
Keep reading →Claude for Business Owners
Get fluent in the AI everyone's talking about—specifically for running your business on it.
Here's your business after this class: email answered before breakfast, books done, website updated, launches planned—by an assistant that costs less than your coffee budget. I teach you the entire system in twenty short lessons. Class is running right now, and you can still get in. Jump in today, catch up at your own pace. $695, and it's yours forever.
Classes
Class is in sessionNo design skills. No tech skills. No templates. Just a sales page so legit, people will ask who the hell you hired.
Write with fresh, spunky, "HELL YES" personality and be the most memorable person in their inbox. Ever.
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