Last week, we talked about sustainable marketing efforts–not just wham bam thank you ma'am attempts like putting your logo on a BIC pen and handing them out to random nuns. Not effective. A much more effective way
Keep reading →The Extraordinary Work Newsletter
What the Hell
Do We Do Now?
Answer: We get creative. We throw fireballs. We slam coffees. We run like Mario through a desert field as the hurry-up music kicks in. And we build businesses that are so memorable, so iconic, so subversively cool, they’re untouchable. Even by AI. Even by the French.
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From the Penguin Random House author seen in The New York Times, The New Yorker, The Guardian and The BBC
The internet is a huge, diverse place that prides itself on its acceptance and punch-to-the-gut honesty. And yet. AND YET! (I’m raising both my eyebrows and pointer finger dauntingly, in case you were wondering.) There’s
Keep reading →Guess what day it is? Just The Tip Thursdays! And for today’s tip: Did you know? You can totally replace greek yogurt in any recipe that calls for mayonnaise or butter! JUST KIDDING. What do you think this is?
Keep reading →So, you know how you've been fumbling around on Twitter writing awkward tweets that say things like, “So…how about that mustard?” and “FOLLOW ME, I DON'T BITE!” to which some creepy man with a mustache
Keep reading →So raise your hand if you’ve heard about the sticky/ugly/disgusting situation that blogger Turner Barr from Around the World in 80 Jobs is now facing. - What’s that? You haven’t heard? Stop being sheepish. Or…do
Keep reading →1. There’s no place like home. Uh. Have you ever been to Disney Land? Because that place is pretty sweet. But while “home” is safe and comforting and welcoming, don’t be afraid to find other new places that
Keep reading →Say you're shopping for a diamond. “You're shopping for a diamond.” (<—Anyone who just made that joke in their head is FIRED…but also sort of hilarious.) Popping over to Google, you search for the
Keep reading →1) You’ll talk a lot about the best waste management service. See also: internet providers and flight deals. I remember being a kid and envying my friends who spent so much money on stuff that didn’t matter. As
Keep reading →You haven't started saving for retirement yet. You don't know how you're going to pay your taxes (because you haven't been keeping up with—what are those silly things called?—quarterly payments.
Keep reading →So the other day I discovered my father’s obituary. Weird, considering I’d never met the guy before. Do you know what it’s like to learn everything you’ll ever know about your dad through a one-paragraph
Keep reading →Claude for Business Owners
Get fluent in the AI everyone's talking about—specifically for running your business on it.
Here's your business after this class: email answered before breakfast, books done, website updated, launches planned—by an assistant that costs less than your coffee budget. I teach you the entire system in twenty short lessons. Class is running right now, and you can still get in. Jump in today, catch up at your own pace. $695, and it's yours forever.
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Class is in sessionNo design skills. No tech skills. No templates. Just a sales page so legit, people will ask who the hell you hired.
Write with fresh, spunky, "HELL YES" personality and be the most memorable person in their inbox. Ever.
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Sell your creative writing to clients & companies for top dollar—even without a portfolio the size of Chicago.