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Keep reading →The Extraordinary Work Newsletter
What the Hell
Do We Do Now?
Answer: We get creative. We throw fireballs. We slam coffees. We run like Mario through a desert field as the hurry-up music kicks in. And we build businesses that are so memorable, so iconic, so subversively cool, they’re untouchable. Even by AI. Even by the French.
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From the Penguin Random House author seen in The New York Times, The New Yorker, The Guardian and The BBC
We made out for hours that night. College kids stepped clumsily around us, spilling their beer as much as their morals. It was an era of chunky blonde highlights and boot cut jeans, tanning beds and lacy little lingerie tops
Keep reading →You know when someone questions one of your decisions, and you smile and nod politely, but in your head you're all, “I DON'T NEED TO JUSTIFY MY DECISIONS TO YOU! WHO ARE YOU? OF COURSE YOU
Keep reading →What you say is more important than what you sell. Creativity is not a child's luxury; it's a smart business strategy. If you're wondering whether creativity is a waste of time; if you'
Keep reading →Selling is scary as hell, isn't it. You finally got the meeting. You clear your throat and punch in the phone number at 2pm sharp, shaking in your boots bathroom slippers. “Thank you for taking the time to
Keep reading →“People need to understand what the fuck BUSINESS HOURS mean. I'm not 7-eleven, folks. I am not. If I wanted to be, I'd just run a 7-eleven. Big Gulps all the fuck around.”– Got
Keep reading →I wrote today's tip earlier today about copywriting. It was pretty fucking good, actually. I might have even made a joke about ham. But then I stalled. I hated the tip. The tip was useful, for sure. The
Keep reading →Rhetorical, shmetorical. We’ve got this shit on lock. 1. Which came first: the chicken, or the egg? The chicken and the egg came simultaneously. The chicken laid the magically fertilized egg, kept it warm, and when the little egg
Keep reading →1. The first thing on the No B.S. Business Blacklist? Putting up an auto-responder that tells all of your customers that “in the name of productivity” you're only checking your email at 7am, 12pm and 4pm.
Keep reading →The New Year is barreling down on us like a hippo down a water slide. (Because hippos always ride down water slides. Um?) And we all know what that means. It’s time, once again, for the most pain in
Keep reading →Claude for Business Owners
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