We’ve all been there. You set your iPhone alarm to go off 90 minutes before you actually need to get out of bed, sternly deciding the night before that in that hour you’ll go make yourself sweat in
Keep reading →The Extraordinary Work Newsletter
What the Hell
Do We Do Now?
Answer: We get creative. We throw fireballs. We slam coffees. We run like Mario through a desert field as the hurry-up music kicks in. And we build businesses that are so memorable, so iconic, so subversively cool, they’re untouchable. Even by AI. Even by the French.
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From the Penguin Random House author seen in The New York Times, The New Yorker, The Guardian and The BBC
I'm the first to promote the bootstrapper spirit, but I'm also first to promote intelligent decisions. And sometimes “crossing that bridge when we come to it,” isn't as free-spirited as it is stupid.
Keep reading →I used to be really impressive. In college, I was a mentor in the honor’s program, and the founder of a university-wide film fest. On the weekends, I woke up in the dark, pinning my stylish straight-across
Keep reading →“No, I don't want to be in your tribe. I'm not your minion, and I'm not a cow.” -@ateegarden on Twitter. The internet popularized the concept of “finding your tribe,” and while Seth Godin&
Keep reading →The thing about me is that I’m a wimp. A scaredy cat. A wuss. (I’m also a redhead, but that feels irrelevant.) I’m someone who changes lanes on the highway if I end up behind a lumber
Keep reading →Let’s get into the thick of it! Last week I talked about the importance of scalability – this is a priority for me in my business, and ideally, it should be for you, too, because time is a limited resource,
Keep reading →So you started a business and before you knew it you were regularly lip syncing to Gaga while kicking ass, taking orders, AND taking names—which, for the record, I hear is a mafia term. Isn't that delightful?
Keep reading →Today, I’m giving up my v-card*. (Drum roll, please.) *No, not that one. The one about vulnerability. (This is where I break out into a nervous sweat, run my clammy palms down the sides of my jeggings, and
Keep reading →While you probably needs guts more than you need a job, in the meantime YOU STILL NEED A WAY TO MAKE MONEY–namely so you can buy delicious craft beer and maybe that set of glow-in-the-dark adult
Keep reading →At some point, you've gotten drunk and thought to yourself: I wish I had a business partner! This wouldn't be so scary! It would make it so much more fun! We could do it together! We&
Keep reading →Claude for Business Owners
Get fluent in the AI everyone's talking about—specifically for running your business on it.
Here's your business after this class: email answered before breakfast, books done, website updated, launches planned—by an assistant that costs less than your coffee budget. I teach you the entire system in twenty short lessons. Class is running right now, and you can still get in. Jump in today, catch up at your own pace. $695, and it's yours forever.
Classes
Class is in sessionNo design skills. No tech skills. No templates. Just a sales page so legit, people will ask who the hell you hired.
Write with fresh, spunky, "HELL YES" personality and be the most memorable person in their inbox. Ever.
Build a $250K “anywhere” income stream while working 50% less and traveling 500% more.
Sell your creative writing to clients & companies for top dollar—even without a portfolio the size of Chicago.