Everyone wants their ideas to spread. This is what marketing is all about. What is often neglected, however, is that you have to have an idea first. Everyone’s trying to sell “design” or “copywriting” or “coaching” or “services”—God
Keep reading →The Extraordinary Work Newsletter
What the Hell
Do We Do Now?
Answer: We get creative. We throw fireballs. We slam coffees. We run like Mario through a desert field as the hurry-up music kicks in. And we build businesses that are so memorable, so iconic, so subversively cool, they’re untouchable. Even by AI. Even by the French.
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From the Penguin Random House author seen in The New York Times, The New Yorker, The Guardian and The BBC
So often, we make choices based on “what feels right for us.” To most people, that sounds like sage advice. You’re “being true to yourself,” after all. What we don’t consider, however, are the limitations. If you’re
Keep reading →You ever walk through the first-class section of an airplane and think, “Who are these fucks?” I’ll tell you who they are: The people that make up to 50% of an airline’s revenue. Fifty percent! Which is
Keep reading →Things aren’t always what they seem. An email list full of 100,000 people is meaningless if only 100 of those people open the emails. Similarly, an email list of 100 people, with 100 of those people opening them,
Keep reading →The other day my project manager and I were talking about a project I really wanted to work on. Doing so, however, would require me to show up every single week at the same time. “Are you sure you want
Keep reading →“Let’s hop on a call” strikes VAMPIRE-LIKE-TERROR into the heart of new business owners and experienced ones alike. When I took a survey asking why, here were some of the answers: Just puhleezze buy it…don'
Keep reading →I have a theory about money, and it goes like this: If you were selling hot dogs at a hot dog stand, and some guy walked up and asked you how much a hot dog cost, would you hem and
Keep reading →Think about what makes for a great bribe. If you swing by the makeup counter at Nordstrom’s and the sales associate tells you that if you spend $100, she’s going to—drum roll—“give you something special,” that
Keep reading →It is a tragedy, to spend so many hours working, and have none of them matter to you. Why would we ever do this? Why wouldn’t we do something we care about, fiercely? Maybe we just aren’t sure
Keep reading →What if I told you I was giving you your very own daily column, where you could write about anything you wanted? What if I told you I was giving you your own TV show, where you'd be
Keep reading →Claude for Business Owners
Get fluent in the AI everyone's talking about—specifically for running your business on it.
Here's your business after this class: email answered before breakfast, books done, website updated, launches planned—by an assistant that costs less than your coffee budget. I teach you the entire system in twenty short lessons. Class is running right now, and you can still get in. Jump in today, catch up at your own pace. $695, and it's yours forever.
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Class is in sessionNo design skills. No tech skills. No templates. Just a sales page so legit, people will ask who the hell you hired.
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