When you’re weighing out your business ideas, do not cave to the pressure of having to do something new. You do not have to be the first—you just have to be the only. There's a difference.
Keep reading →The Extraordinary Work Newsletter
What the Hell
Do We Do Now?
Answer: We get creative. We throw fireballs. We slam coffees. We run like Mario through a desert field as the hurry-up music kicks in. And we build businesses that are so memorable, so iconic, so subversively cool, they’re untouchable. Even by AI. Even by the French.
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From the Penguin Random House author seen in The New York Times, The New Yorker, The Guardian and The BBC
Everyone wants to stand out from the sea of sameness—a phrase I coined years ago, right here on this blog, when the Internet first started teetering toward “me, too!” syndrome. Ask most people how to stand out, and depending
Keep reading →In the mornings, I let myself linger underneath the covers, twisting the full, fluffy comforter up and around my face, letting my feet dance in the cotton. It feels so good, to slide your soles through the cool material—almost
Keep reading →At one point or another, you’ll question your work. You’ll question what you do, and whether you like doing it, and you’ll wonder if you’re on the right path, after all. At one point or another,
Keep reading →Money is important, and you can't run a business without it. BUT WE LOVE TO PRETEND LIKE THAT ISN’T TRUE. I had an incredible meeting with a new business owner yesterday except I was her client instead
Keep reading →If you were overweight and believed that you simply didn’t have the “genetics” to be slender—do you think you’d ever try? The stories you tell yourself aren’t your truth—they’re your shackles. So, what other
Keep reading →Yesterday I stumbled across a website called—are you ready for this? Yoga For Bad People. Now, when you just read that, you either had one of two reactions: 1) Fucking love it. 2) Not for me. And that is
Keep reading →I remember when I was a little girl, I had a brilliant way of dealing with problems: Take one slice of American cheese. Fold it into fours. Pile two squares onto each cracker. Get as many crackers onto the plate
Keep reading →I’m working with a client, right now, who wants to sell emotional intelligence. That’s the result you get when you work with her. EQ, instead of IQ. And emotional intelligence is actually really, really important. It’s one
Keep reading →Floating through life, without ever thinking about much, is way too easy. You could plow through your to-do lists, keep your head down, busy yourself endlessly, and then wake up in twenty years and realize: I gave my life
Keep reading →Claude for Business Owners
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Class is in sessionNo design skills. No tech skills. No templates. Just a sales page so legit, people will ask who the hell you hired.
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