I remember when I was a little girl, I had a brilliant way of dealing with problems: Take one slice of American cheese. Fold it into fours. Pile two squares onto each cracker. Get as many crackers onto the plate
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From Penguin Random House author Ash Ambirge · 25,000+ smart readers
I’m working with a client, right now, who wants to sell emotional intelligence. That’s the result you get when you work with her. EQ, instead of IQ. And emotional intelligence is actually really, really important. It’s one
Keep reading →Floating through life, without ever thinking about much, is way too easy. You could plow through your to-do lists, keep your head down, busy yourself endlessly, and then wake up in twenty years and realize: I gave my life
Keep reading →Everyone wants their ideas to spread. This is what marketing is all about. What is often neglected, however, is that you have to have an idea first. Everyone’s trying to sell “design” or “copywriting” or “coaching” or “services”—God
Keep reading →So often, we make choices based on “what feels right for us.” To most people, that sounds like sage advice. You’re “being true to yourself,” after all. What we don’t consider, however, are the limitations. If you’re
Keep reading →You ever walk through the first-class section of an airplane and think, “Who are these fucks?” I’ll tell you who they are: The people that make up to 50% of an airline’s revenue. Fifty percent! Which is
Keep reading →Things aren’t always what they seem. An email list full of 100,000 people is meaningless if only 100 of those people open the emails. Similarly, an email list of 100 people, with 100 of those people opening them,
Keep reading →The other day my project manager and I were talking about a project I really wanted to work on. Doing so, however, would require me to show up every single week at the same time. “Are you sure you want
Keep reading →“Let’s hop on a call” strikes VAMPIRE-LIKE-TERROR into the heart of new business owners and experienced ones alike. When I took a survey asking why, here were some of the answers: Just puhleezze buy it…don'
Keep reading →I have a theory about money, and it goes like this: If you were selling hot dogs at a hot dog stand, and some guy walked up and asked you how much a hot dog cost, would you hem and
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