There’s this really scary fear of doing it wrong. Do you not do Instagram because you think you’re going to do it wrong? Do you not do yoga because you think you’re going to do it wrong?
Keep reading →The Extraordinary Work Newsletter
What the Hell
Do We Do Now?
Answer: We get creative. We throw fireballs. We slam coffees. We run like Mario through a desert field as the hurry-up music kicks in. And we build businesses that are so memorable, so iconic, so subversively cool, they’re untouchable. Even by AI. Even by the French.
Subscribe to the free Extraordinary Work newsletter for creative ideas to make your brand everyone’s favorite obsession.
From the Penguin Random House author seen in The New York Times, The New Yorker, The Guardian and The BBC
Fun is underrated. We spend so much of our lives trying to get taken seriously, that fun becomes something we think of as shameful, dirty; something to be minimized in a professional setting. Giggles are juvenile; jokes are adolescent; anything
Keep reading →“That’s the exception, not the rule,” is a tragic piece of advice. As any leader knows, “be the exception, not the rule,” is how leaders are born in the first place.
Keep reading →The men came with trucks. To the naked eye, they looked like movers. In and out they passed the length of the trailer, hurriedly, sweatily, carrying boxes upon boxes back and forth, like ants. “Can I get you an iced
Keep reading →The other day someone took note of my new daily blog post. “You’re launching something big,” they said. “No,” I replied. “I’m just a writer.” We’ve gotten so used to there always being an ulterior motive, that
Keep reading →His name is Oskar. He's Rastafarian. I met him when I first went to Costa Rica in 2004 and watched him trying to sell his paintings day after day on the beach, sweating, struggling to speak English to
Keep reading →All the things you think you need this year, you don't. You do not need more determination. You do not need more discipline. And you certainly do not need more diligence. Are you kidding me? You are a
Keep reading →I received this email last week (published with permission): Ash, Thank you. No, seriously, thank you. I can truthfully say that post was one of the best posts I've read in the sphere. I lost my mom when
Keep reading →OBLIVIOUS When tears silently fell from her cheek upon finding the note from her lover, 3 days before their daughter was born that read: "I'm sorry. I can't do this." ASHAMED When classmates asked
Keep reading →MYTH: You think to yourself: “You are no Chris Guillebeau; you should just go find a job.” --Fear expressed from an actual reader email If you've fallen into the trap of thinking you aren't interesting enough,
Keep reading →Claude for Business Owners
Get fluent in the AI everyone's talking about—specifically for running your business on it.
Here's your business after this class: email answered before breakfast, books done, website updated, launches planned—by an assistant that costs less than your coffee budget. I teach you the entire system in twenty short lessons. Class is running right now, and you can still get in. Jump in today, catch up at your own pace. $695, and it's yours forever.
Classes
Class is in sessionNo design skills. No tech skills. No templates. Just a sales page so legit, people will ask who the hell you hired.
Write with fresh, spunky, "HELL YES" personality and be the most memorable person in their inbox. Ever.
Build a $250K “anywhere” income stream while working 50% less and traveling 500% more.
Sell your creative writing to clients & companies for top dollar—even without a portfolio the size of Chicago.