If you're not dangerous, we don't want to work with you. You might have the qualifications. You might have gone to Harvard. Maybe you're perfectly competent. Step it up. Competence doesn't demand
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What the Hell
Do We Do Now?
Answer: We get creative. We throw fireballs. We slam coffees. We run like Mario through a desert field as the hurry-up music kicks in. And we build businesses that are so memorable, so iconic, so subversively cool, they’re untouchable. Even by AI. Even by the French.
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From the Penguin Random House author seen in The New York Times, The New Yorker, The Guardian and The BBC
You ever do that thing where you're about to start that business, write that book, ask for that advance, release that product, pitch that service…and then you hesitate? Flinch? Get nervous? Worried? Scared that the response is
Keep reading →I have no business being rich. I grew up curling my bangs in a trailer park, using food stamps to buy popsicles, dating boys who milked cows, bringing boom boxes to stone quarries, and thinking tinted car windows were the
Keep reading →Claude for Business Owners
Get fluent in the AI everyone's talking about—specifically for running your business on it.
Here's your business after this class: email answered before breakfast, books done, website updated, launches planned—by an assistant that costs less than your coffee budget. I teach you the entire system in twenty short lessons. Class is running right now, and you can still get in. Jump in today, catch up at your own pace. $695, and it's yours forever.
Classes
Class is in sessionNo design skills. No tech skills. No templates. Just a sales page so legit, people will ask who the hell you hired.
Write with fresh, spunky, "HELL YES" personality and be the most memorable person in their inbox. Ever.
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Sell your creative writing to clients & companies for top dollar—even without a portfolio the size of Chicago.