The dead horse of the decade is the target customer. You’re asked to create personas. Put yourself in their shoes bras. Get inside their head. Imagine what’s keeping them up at 3 o’clock in the morning. (For
Keep reading →The Extraordinary Work Newsletter
What the Hell
Do We Do Now?
Answer: We get creative. We throw fireballs. We slam coffees. We run like Mario through a desert field as the hurry-up music kicks in. And we build businesses that are so memorable, so iconic, so subversively cool, they’re untouchable. Even by AI. Even by the French.
Subscribe to the free Extraordinary Work newsletter for creative ideas to make your brand everyone’s favorite obsession.
From the Penguin Random House author seen in The New York Times, The New Yorker, The Guardian and The BBC
Unfuckwithable. If you're contemplating themes for the New Year, I highly recommend borrowing this one. Rolls right off the tongue and deep dives directly into your ovaries. But more importantly? We need this. We need this because there
Keep reading →What is it? The thing you sighed with relief about this morning? The thing you didn't have to do on a Saturday? The thing you exhaled about? (And maybe even shimmied around the room naked over. With this
Keep reading →Are you squinting your eyes at the screen trying to decide if this describes you or not? (Of course you are, you're probably reading this on an iPhone the size of my elbow.) It's kind of
Keep reading →Look, we’ve all got our faults. I, for one, have a wrinkly ass neck. I don’t know how it happened. I don’t know when it happened. But all the sudden there are lines as deep as the
Keep reading →Being nervous sucks. Your pulse races. Your brain blanks. Your hands shake like little assholes. You tell yourself to take deep breaths, but the minute you do, you then worry that the entire room can see the fact that your
Keep reading →The way you hold your wine glass. How leisurely you pour your words. The conviction found in your fork, as you slowly and quite deliberately raise each bite to your mouth, as if rushes were for commoners and you hold
Keep reading →I like the term scrappy. I've always pictured some femme fatale bobbing and weaving and diving and contorting herself into any number of ways to get the one and only job done that she's there to
Keep reading →A lot of disgusting things happen when you’re a human. (And I’m not talking about chin hairs, though they definitely qualify.) Some of those things will require you, at some point, to make some really hard decisions. The
Keep reading →I have a theory about creativity. First of all, it drinks bourbon, neat. And second of all, it’s hungry. Hungry like the kind of hungry you get when you only had a dinky little grapefruit for breakfast. (Which doesn’
Keep reading →Claude for Business Owners
Get fluent in the AI everyone's talking about—specifically for running your business on it.
Here's your business after this class: email answered before breakfast, books done, website updated, launches planned—by an assistant that costs less than your coffee budget. I teach you the entire system in twenty short lessons. Class is running right now, and you can still get in. Jump in today, catch up at your own pace. $695, and it's yours forever.
Classes
Class is in sessionNo design skills. No tech skills. No templates. Just a sales page so legit, people will ask who the hell you hired.
Write with fresh, spunky, "HELL YES" personality and be the most memorable person in their inbox. Ever.
Build a $250K “anywhere” income stream while working 50% less and traveling 500% more.
Sell your creative writing to clients & companies for top dollar—even without a portfolio the size of Chicago.