I remember my exact thought the first time I ever saw a sales letter: What a crock. I was working with an outside marketing consultant who was brought on board to work one-on-one with me on a long-
Keep reading →The Extraordinary Work Newsletter
What the Hell
Do We Do Now?
Answer: We get creative. We throw fireballs. We slam coffees. We run like Mario through a desert field as the hurry-up music kicks in. And we build businesses that are so memorable, so iconic, so subversively cool, they’re untouchable. Even by AI. Even by the French.
(Okay, maybe the French. The French ruin everything.)
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From the Penguin Random House author seen in The New York Times, The New Yorker, The Guardian and The BBC
I used to tell my mom everything—from my (entirely uneventful) thoughts on men, to my idealistic views on the world (ignorant conservatives should have their bibles switched out for a Spanish-only edition as punishment for being cruel to
Keep reading →Being able to elegantly SAY WHAT YOU MEAN isn't always an easy task— —particularly when you're too busy for petty sh*t like showers, your stress hormones are being IV dripped into your veins at the
Keep reading →People suck at talking to each other. I’ve thought about this post for days now, and turns out? That’s my grand epiphany. My big, profound opening line. As a professional communicator & copywriter, trained linguist, PR expert and
Keep reading →I can’t help but wonder if the man seated in 22D has witnessed me biting my lip over and over and over and over again for the past 4 hours. There’s a cycle, you know. Bite, peel, move
Keep reading →I believe in stomach ulcers the way most people believe in God. I can't see them, nor do I have proof they've ever existed in my body, but somehow, I BELIEVE THEY MUST BE THERE. I
Keep reading →Once upon a time, you were young and inspired, and you knew things about the world. Things like peanut butter tastes better without jelly (fact), the height of a girl’s ponytail likely matches her socio-economic class, and best
Keep reading →“Most good copywriters fall into two categories: Poets and Killers. Poets see an ad as an end. Killers, as a means to an end. If you are both killer & poet? You get rich.” Ogilvy once said that about copywriters,
Keep reading →1. It might be true that when the going gets tough, the tough get going. But the successful baller shot caller says, “Playa please!” and finds another avenue that naturally comes easier. Trust in nature. And anything made with vodka.
Keep reading →Q: Should I give away free consults? A: Are you running a business or a charity? EEEEEEEEEEET. Time's up. The correct answer is [extra title=”Unless you *are* running a charity, in which case, oops?” info=”tooltip” info_
Keep reading →Claude for Business Owners
Get fluent in the AI everyone's talking about—specifically for running your business on it.
Here's your business after this class: email answered before breakfast, books done, website updated, launches planned—by an assistant that costs less than your coffee budget. I teach you the entire system in twenty short lessons. Class is running right now, and you can still get in. Jump in today, catch up at your own pace. $695, and it's yours forever.
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Class is in sessionNo design skills. No tech skills. No templates. Just a sales page so legit, people will ask who the hell you hired.
Write with fresh, spunky, "HELL YES" personality and be the most memorable person in their inbox. Ever.
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