There's a lot of pressure these days to be perfect. (Says the girl carrying thirty extra pounds and a dysfunctional pouty face.) As someone who used to be very all-or-nothing, over the years I've
Keep reading →The Extraordinary Work Newsletter
What the hell do we do now?
Answer: We get creative. We throw fireballs. We slam coffees. We run like Mario through a desert field as the hurry-up music kicks in. And we build businesses that are so memorable, so iconic, so subversively cool, they’re untouchable. Even by AI. Even by the French. (Okay, maybe the French. The French ruin everything.)
From the Penguin Random House author seen in The New York Times, The New Yorker, The Guardian and The BBC
You can smell the desperation. You see folks running sideways all over the internet trying to get noticed, be bigger, get heard. But there's a simple truth that a lot of people forget: If your message is weak,
Keep reading →Nearly ten years ago when I started my first copywriting business, I struggled with the things most new business owners struggle with: 1. Telling a client your fees while silently thinking shitshitshitshitshitshitshit! 2. Having no idea if your fees are
Keep reading →I get a lot of email. In fact, I probably have more emails in my inbox every day than I have hairs on my head – and since I'm not going bald, this means that I have a lot
Keep reading →Yesterday, I got stood up. As you may know, I have my hands in a boating company, and yesterday, a brain surgeon from the Carolinas simply didn't show up for a charter—despite having submitted a sizeable deposit,
Keep reading →I come from what you'd call a humble background. I grew up in rural poverty in the poorest county of Pennsylvania, where we hung out at stone quarries and had the first day of hunting season off from
Keep reading →You know how you get good at stuff? You give a shit. You give a shit some more. And you give so much of a shit, that soon, your clients give a shit about you, too. You become an indispensable
Keep reading →Like it or not, people do judge a book by its cover. And that cover happens to include the words on the front. There's a palpable difference between the words, “hire me” versus “engagement fees.” There's
Keep reading →I'm a very dirty writer. Not Fifty Shades of Grey dirty, but dirty in the way that I put sentences, thoughts, ideas together. My process is wild. Sexy. Free. Undomesticated. And while I wish the reason were because
Keep reading →* 26 * * * * Follow * There I was, minding my own business, going about life as usual: Wondering how to tone armpit fat, substituting vodka for water, telling lies to small children (actually the boogieman will beat your ass) and thinking horrible things
Keep reading →Claude for Business Owners
Get fluent in the AI everyone's talking about—specifically for running your business on it.
Here's your business after this class: email answered before breakfast, books done, website updated, launches planned—by an assistant that costs less than your coffee budget. I teach you the entire system in twenty short lessons. Class is running right now, and you can still get in. Jump in today, catch up at your own pace. $695, and it's yours forever.
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Class is in sessionNo design skills. No tech skills. No templates. Just a sales page so legit, people will ask who the hell you hired.
Write with fresh, spunky, "HELL YES" personality and be the most memorable person in their inbox. Ever.
Build a $250K “anywhere” income stream while working 50% less and traveling 500% more.
Sell your creative writing to clients & companies for top dollar—even without a portfolio the size of Chicago.