Yesterday I stumbled across a website called—are you ready for this? Yoga For Bad People. Now, when you just read that, you either had one of two reactions: 1) Fucking love it. 2) Not for me. And that is
Keep reading →Do Extraordinary Work. From Anywhere.
I run business experiments in remote work, internet publishing, newsletter growth, and using AI to make your projects pay so well your Stripe notifications start sounding like a slot machine at a Reno bowling alley. This is not a newsletter about fish.
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From the Penguin Random House author seen in The New York Times, The New Yorker, The Guardian and The BBC
I remember when I was a little girl, I had a brilliant way of dealing with problems: Take one slice of American cheese. Fold it into fours. Pile two squares onto each cracker. Get as many crackers onto the plate
Keep reading →The men came with trucks. To the naked eye, they looked like movers. In and out they passed the length of the trailer, hurriedly, sweatily, carrying boxes upon boxes back and forth, like ants. “Can I get you an iced
Keep reading →I’m working with a client, right now, who wants to sell emotional intelligence. That’s the result you get when you work with her. EQ, instead of IQ. And emotional intelligence is actually really, really important. It’s one
Keep reading →Floating through life, without ever thinking about much, is way too easy. You could plow through your to-do lists, keep your head down, busy yourself endlessly, and then wake up in twenty years and realize: I gave my life
Keep reading →Everyone wants their ideas to spread. This is what marketing is all about. What is often neglected, however, is that you have to have an idea first. Everyone’s trying to sell “design” or “copywriting” or “coaching” or “services”—God
Keep reading →So often, we make choices based on “what feels right for us.” To most people, that sounds like sage advice. You’re “being true to yourself,” after all. What we don’t consider, however, are the limitations. If you’re
Keep reading →You ever walk through the first-class section of an airplane and think, “Who are these fucks?” I’ll tell you who they are: The people that make up to 50% of an airline’s revenue. Fifty percent! Which is
Keep reading →The other day someone took note of my new daily blog post. “You’re launching something big,” they said. “No,” I replied. “I’m just a writer.” We’ve gotten so used to there always being an ulterior motive, that
Keep reading →Things aren’t always what they seem. An email list full of 100,000 people is meaningless if only 100 of those people open the emails. Similarly, an email list of 100 people, with 100 of those people opening them,
Keep reading →Claude for Business Owners
Get fluent in the AI everyone's talking about—specifically for running your business on it.
Here's your business after this class: email answered before breakfast, books done, website updated, launches planned—by an assistant that costs less than your coffee budget. I teach you the entire system in twenty short lessons. Class is running right now, and you can still get in. Jump in today, catch up at your own pace. $695, and it's yours forever.
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Class is in sessionNo design skills. No tech skills. No templates. Just a sales page so legit, people will ask who the hell you hired.
Write with fresh, spunky, "HELL YES" personality and be the most memorable person in their inbox. Ever.
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