Marketing is fucking weird, isn’t it? Everyone’s really anxious about it all the time, and it makes lots of people go into hiding and never, ever, ever want to come out. (I think they imagine others looking at
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From Penguin Random House author Ash Ambirge · 25,000+ smart readers
Yes—but only as a last resort. Put yourself in the buyer's shoes: that $2,000 course you’re thinking about taking is COSTS APPROXIMATELY THE SAME AS A SMALL HORSE, however—that’s not to say you
Keep reading →You should know that I have officially discovered THE BEST THING THAT’S EVER BEEN MADE (after Cards Against Humanity, of course) and I had to share with you because I don’t keep anything from you (except for that
Keep reading →I’ve worked with a loooootttttttttt of kick ass writing clients over the years, and you know what’s always the hardest part? Never the writing. Always the logistics. If you do any kind of creative work, at some point
Keep reading →Would you rather get a $5 discount or receive a $5 surcharge? It’s the same change in price, just framed differently—and yet, I bet even the word “surcharge” just had you up in arms. LISTEN HERE, AT&
Keep reading →The other day I saw a Twitter bio that said something to the effect of: We craft effective solutions for your design needs. And I wanted to kill myself. Like, just up and off myself on the spot. This old-
Keep reading →If you’re a freelancer, there are two different power dynamics: 1. Hire me! Please hire me! I’m shitting my pants, over here, because I’m depending on you entirely and I’ll do anything it takes, even work
Keep reading →There’s never been a person who went to school for accounting and said: BUT WAIT, I CAN’T BECOME AN ACCOUNTANT BECAUSE OTHER PEOPLE ARE ALREADY DOINGGGGG THATTTTTTTTTTT. There are plenty of people out there doing exactly what you
Keep reading →Yesterday I went live on video for an hour or so to advise my Unf*ckwithable Girlfriends on their online business endeavors. Aaaaaannnnndddd one of the things that came up was around pricing: Do I really need to have three
Keep reading →When I worked in magazine advertising sales, every year we were sent a copy of the new rate cards from corporate. And every year, we account executives would then proceed to send an email to our clients that would say:
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