Okay, so you know the email sitting in your inbox that you JUST HAVEN'T BEEN ABLE TO REPLY TO YET (cue groan) because it's suuuuper long and suuuper thoughtful, so then you feel obligated to send a suuuper long and suuuper thoughtful response in reply, which basically means you will set it aside…
Keep reading →The Extraordinary Work Newsletter
What the Hell
Do We Do Now?
Answer: We get creative. We throw fireballs. We slam coffees. We run like Mario through a desert field as the hurry-up music kicks in. And we build businesses that are so memorable, so iconic, so subversively cool, they’re untouchable. Even by AI. Even by the French.
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From the Penguin Random House author seen in The New York Times, The New Yorker, The Guardian and The BBC
I hate that I have to say this, but I have to say it. Gurggley gurggley, gurggley, gurggleeeee. (That's me clearing my throat. I think.) First, background!
Keep reading →SAVING FOR TAXES, UGHHHHHHHHHHHHLYYYYYY.
Keep reading →"My website has been a mess..." "I couldn't get the gumption to fix it..." "I haven't sent anyone there in years..." "[It] was holding my entire business back."
Keep reading →Imagine if everyone in the world who had a problem, built a tool to solve it? Instead most people are scratching their balls while eating dill pickle potato chips and asking their Facebook friends if they've found jesus. Opportunity is everywhere. What things annoy you? Frustrate you?
Keep reading →LOOK AT THIS BEASTLY SCANDAL. 👀 Just one week after launching my new site, I'm seeing these kinds of (banana milkshake! 🍌🥤) results…
Keep reading →You know times are wild when you can make a Kajabi site look good.
Keep reading →Y'know—she says while sipping one of those smokey cocktails you get at a speakeasy in Barcelona—if you don't know how to write with personality, you are about to get crushed. Oh god, you're going to think I'm the worst. Am I the worst? Maybe I'm the worst.
Keep reading →"Check your inbox" is the "live, laugh, love" of email marketing. Its shiplap-loving cousin is: "You're almost there!" "Check your spam folder." "Whiteeeelisttttttt ussssssssssssssss." "Great news, you're in!" "We're so excited to have you." "Drag to primary!"
Keep reading →Turns out? The comma in email marketing is a very, very, very sneaky little troublemaker. A scoundrel. A rascal. A wolf in sheep's clothing! Do you realize that, apparently, to people reading my emails on Apple Mail have been seeing my sender name inverted this entire time?
Keep reading →Claude for Business Owners
Get fluent in the AI everyone's talking about—specifically for running your business on it.
Here's your business after this class: email answered before breakfast, books done, website updated, launches planned—by an assistant that costs less than your coffee budget. I teach you the entire system in twenty short lessons. Class is running right now, and you can still get in. Jump in today, catch up at your own pace. $695, and it's yours forever.
Classes
Class is in sessionNo design skills. No tech skills. No templates. Just a sales page so legit, people will ask who the hell you hired.
Write with fresh, spunky, "HELL YES" personality and be the most memorable person in their inbox. Ever.
Build a $250K “anywhere” income stream while working 50% less and traveling 500% more.
Sell your creative writing to clients & companies for top dollar—even without a portfolio the size of Chicago.