Well, here’s a fun fact to start your day! Customers are 127% more likely to purchase within 24 hours of a deadline. Wuuuuuuuuuuuttttttttttt?! That’s right, Stu. A human being is 127% more likely to buy yo’ thang if
Keep reading →The Extraordinary Work Newsletter
What the Hell
Do We Do Now?
Answer: We get creative. We throw fireballs. We slam coffees. We run like Mario through a desert field as the hurry-up music kicks in. And we build businesses that are so memorable, so iconic, so subversively cool, they’re untouchable. Even by AI. Even by the French.
Subscribe to the free Extraordinary Work newsletter for creative ideas to make your brand everyone’s favorite obsession.
From the Penguin Random House author seen in The New York Times, The New Yorker, The Guardian and The BBC
Goooooodddd dayyyyyy! I have some fun things to report this delightful Friday! Things that include—ready for it????—numbers. Which obviously I have a love/hate relationship with, because as a writer I’m naturally averse to numerical items, but
Keep reading →I have a surprise!!!! Instead of writing you today's column, I decided to make you a video screencast showing you exactly how to do what I'm talking about—because, as you'll see, it was
Keep reading →I believe in digital products the way most people believe in god. To this DAY, I haven’t found a better way to: * Be seen as a leader in your industry * Help wayyyyyy more people without burning yourself out * Scale
Keep reading →I’ve been thinking a lot about emails opt-ins. (Because clearly this is how I fill my time.) I’ve been thinking more than ever about what they need to say in order to get a perfect stranger to
Keep reading →My almost-mother-in-law gets really fucking nervous when I travel—especially when I bomb off to South America for a month by myself to drink ALL THE WINE and celebrate ALL THE BOOK DEALS. But she doesn'
Keep reading →Recently I got a call from an editor at a publishing house. She was in a panic. A manuscript had come in, and it was unpublishable. “Can you turn this around in two weeks?” she asked. For the record, two
Keep reading →Humble. Pie. Those two words are, what I suspect, the most important two words in entrepreneurship, and I’ll tell you why: Because most of us are blind. So, so horribly blind! When you’re building something new, you can’
Keep reading →$25,000 That’s how much a Subaru Forester costs. Can you picture a Subaru Forester? You need to own a Grade A beaver pelt in order to qualify, but these cars are a dream when you: (a) Live in
Keep reading →There is one single, fundamental, gospel-level truth about working on the internet—and actually earning money with your craft—that most people don't know: You have to control attention. The internet's a biiiiiig place, complete
Keep reading →Claude for Business Owners
Get fluent in the AI everyone's talking about—specifically for running your business on it.
Here's your business after this class: email answered before breakfast, books done, website updated, launches planned—by an assistant that costs less than your coffee budget. I teach you the entire system in twenty short lessons. Class is running right now, and you can still get in. Jump in today, catch up at your own pace. $695, and it's yours forever.
Classes
Class is in sessionNo design skills. No tech skills. No templates. Just a sales page so legit, people will ask who the hell you hired.
Write with fresh, spunky, "HELL YES" personality and be the most memorable person in their inbox. Ever.
Build a $250K “anywhere” income stream while working 50% less and traveling 500% more.
Sell your creative writing to clients & companies for top dollar—even without a portfolio the size of Chicago.