Nail Your Message & Find Your BIG IDEA
FINALLY find & articulate that fresh, catchy message for your business (you've been missing), package your work into a BIG (marketable!) idea, and craft the perfect words to differentiate yourself like an ASSASSIN. 🔪
Does your message sound like a mouthful of jargony, rambly goop?
(And you're like, haha, joke's on you, I don't even HAVE a message, champ.) Does any of the following sound like your current nightmare? 😅
A sticky message is 1,000× more internet horsepower
There might be one hundred other people who do the exact same thing as you — but the person with the message that excites the most attracts all the followers, fans & clients. When your message is memorable, sticky, and soundbite-able, the research* says customers spend twice as much every year, recommend you 1.5× more, and are 2.3× more likely to pay premium rates without balking.
A sticky message does the selling for you: clients wanting to work with you before you've spoken, a waitlist that goes on for a year, magazine editors calling, literary agents calling, no push-back, no questions — just show me where to sign. It's the difference between being known for what you do… and being invisible.
*Harvard Business Review, "The New Science of Customer Emotions"
The Magic Message Bootcamp — (finally!) nail your message & get excited about your idea again
A message-finding framework that distills your big idea from a jumble of random thoughts you can't seem to sort, and packages it into a brilliant message the world will clamor for. Whether you're a freelancer, a small business owner, or a Fortune 500 company, you'll walk through a proprietary 18-part, step-by-step process: get clarity on your brand positioning, determine your value proposition, flesh out your signature message, and put it into yummy, sticky, marketable words that sell your stuff like gangbusters.
After the bootcamp, you will have:
The curriculum
1 · The Brand Promise Potion
"What makes me special?" "There are a million people doing the same thing." First things first: we banish that from your brain. Seven writing exercises to find your REAL superpower & point of differentiation — so you go from "just another ________" to hottest smoke show on the block.
2 · The Magic Message Wonderland
Find your signature message and own it, baby. We take your brand promise and strategically develop your positioning — the piece most people don't know they need. The same business can be packaged a hundred ways; we choose yours so customers say, "this is the kind of business for ME."
3 · The Emotional Value Prop Hot House
Turn your message into yummy, sticky, memorable words that feel original and ultra-appealing. No cliché muck like "I help women step into their power" — we do the exact opposite and pump your message full of appeal.
4 · The Home Page Slay Lab
Spread your message on thiccccck: the formula for a grippy headline and subheadline that instantly explain your work, plus four types of crossheads to keep people HOOKED all the way down the page.
Bonus Slay Labs ×5 🪄
The Opt-In Slay Lab — a killer email opt-in, even without a lead magnet · The Sales Page Slay Lab — a smokin' hot, conversion-happy sales page from scratch · The Product Description Slay Lab — emotionally-driven descriptions that convert in one paragraph · The Client Inquiries Slay Lab — a contact page that convinces clients reaching out is a GREAT idea · The Bio Writing Slay Lab — turn up the glow to make that dough.
What's included
The schedule
On-demand, on your clock. The eighteen steps are designed to be done in order, each building off the last — but there's no start date, no cohort, no rush. Everything is ready in the portal the minute you enroll.
How long it takes
Students typically workshop the core framework over a focused week or two — it's a bootcamp, not a semester — then use the bonus Slay Labs as they rewrite each page of their site. By the end you'll have your message, your homepage, your opt-in, your bio, and a framework you'll reuse for years.
In their words
"By the end of the bootcamp, I had my homepage, bio, lead magnet and contact pages written! Ash is not only a magician with words, but she inspires you to give your best."
"This was my one best purchase this year. It showed me what I needed to focus on, and how to really write client-facing copy — and the best part is that it was a system."
"You gave me something I needed more than copywriting: the missing BIGGER picture. My business concept is finally CLEEEEARRRRR!!!!!!"
"Hands down the best business class I have ever taken."
"I almost didn't take this course because I had already bought roughly 7,982 other courses, but turns out 7,983 was the charm, because this course ran laps around all the others. Bio, mini-bio, About page, all the website copy you can throw a virtual stick at — it's amazing. Ash is a genius. Buy everything she offers."
"I've been studying with Ash for a decade, and I can tell you this: if Ash emails me, I don't even need to read the copy. I'm sold. Take my money. She's that damn good."
"This was hands-down the best investment I've ever made. I am so stinking in love with my new website copy… not only for breathing new life into my writing, but breathing new life into me."
Questions, answered
What IS messaging? Do I need this?
Your message is one cohesive BIG IDEA that packages your work & differentiates you in the marketplace. Brené Brown is a psychologist, but she's known for The Power of Vulnerability — that's her message, and it's what she built her empire on. Jen Sincero's YOU ARE A BADASS is a self-help book that could have been packaged any which way; the packaging made it a bestseller. Without a compelling message, you risk disappearing into the crowd.
Will this also help me write my copy?
You bet — it's two programs in one. We find your message, put it into words, and then use it to write your homepage, headlines, crossheads, opt-in, sales pages, product descriptions, contact page & footer, plus THREE versions of your bio (long, short, micro). Over 4 hours of training on this alone. 🌟
Will I have instant access?
YUP. Instant access to the entire bootcamp upon purchase, on-demand style, at your leisure.
What's the format?
Video screencasts — you'll walk "over my shoulder" through writing exercises, explanations, transformations, and examples. Then you try it yourself. Like being next to me at the computer.
What is the refund policy?
All sales are final due to the nature of digital products.
Q1 of 1: Someone at a party asks what you do. You: