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Get the Book Deal of Your Dreams

The secret to writing a book proposal that agents and Big 5 publishers won't be able to resist. Become an author this year!

Googling "average book advance" for the forty-thousandth time?

You've scoured the internet for real, legitimate stories from real people about how book deals actually happen — and found only articles about what James Patterson makes in a year. (Spoiler: A REAL BIG LOT.)

Do you need a proposal if your book is memoir? Or do you write the manuscript first? Or approach an agent first — and with what? A pitch? A proposal? A Hail Mary?

How can you be sure your idea is a good one? Will you get their attention or be ignored?

Do you have a big enough following? Do you even need one? Do you even have a shot?

And seriously — what about the advance?

The $200,000 answer

A few years after asking all of those questions, Ash landed the book deal of her dreams with Portfolio / Penguin Random House — for a faint-inducing $200,000. (Well, with one condition — that's inside.)

The secret wasn't being someone special (see: the trailer park in THE MIDDLE FINGER PROJECT). It wasn't a huge platform — one publisher said their own staff had more Instagram followers. It wasn't a genius idea (many were tried on first), and it certainly wasn't connections, unless you count the McDonald's drive-thru attendant. But she did have something not everybody else did — and that's just one of the things you'll learn inside the kit.

Introducing

The Meaty, Hairy Book Proposal Kit — the world's most useful kit for writing a proposal that'll make agents & Big 5 publishers DROOL 🤤

A 90-page, beautifully designed insider treatise full of exclusive industry knowledge, real advance formulas and numbers, and exactly how to write a book proposal agents & editors won't be able to resist. You'll reference it hundreds of times as you shape your idea, write your proposal, and get ready to pitch. (They'll think you're a pro.)

What you'll finally have answers to

How much money you can really make — how big advances really are, plus the industry code names for each

The actual formula publishers use to decide the size of your advance

How the entire book-deal process works, start to finish — every player, in order

Whether your idea is any good ("if nobody would disagree with it, it's not the book's idea")

What your proposal must contain, section by section — refined through months of feedback from real agents and editors

The real math on advances, royalties, foreign rights, and audiobooks — including Ash's actual numbers

What's inside the kit

The Behind-the-Scenes of the Book Deal Process

Self-publishing vs. traditional · which proposal type your book needs · researching and pitching literary agents (and what you must have in hand first) · what representation means (your agent is NOT your editor) · how your agent shops your proposal · first meetings with publishing houses (and what NOT to do) · acquisition, contracts, and standard clauses · working with your editor · the three kinds of manuscript edits · your pub date · and how book marketing actually works.

Your Book Idea — Is It Any Good?

What to do with too many ideas · high concept vs. low concept (and why high concept ups your odds a trillion-fold) · is your book a challenge or an affirmation? · why your subtitle should be as short as possible · reverse-engineering your book · and the ham-sandwich school of self-doubt.

Your Book Proposal: How to Write a KILLER One

Packaging your idea so the right people can HEAR it · exactly how long Ash's proposal was and what it contained · your proposal as a business plan · "Who would read this?" vs. "Who would worship this?" · chapter titles people go crazy for · what your sample chapters must contain (and why manuscripts over 80,000 words get rejected).

The Money, Advances & Royalties

What an advance really is (when you get paid might shock you) · royalties by format and sales tier · earning out · foreign rights · the audiobook question · and the actual breakdown of Ash's advance and royalties.

The Grand Finale: Commonly Asked Q's

Self-publishing to tempt publishers? · how many drafts? · should the proposal be designed or a plain Word doc? · the single most important thing that sold the book · protecting your IP when submitting · publishing seasons · publishers who ask YOU to pay (run) · the wine-per-word breakdown · and what to be prepared for emotionally, mentally, and financially.

What's included

The complete 90-page Book Proposal Kit, beautifully designed for reading and re-reading

Real numbers: advance formulas, royalty breakdowns, and Ash's actual deal math

Instant digital download — yours forever, on any device

The schedule

None — it's a digital download. Buy it, open it, and be significantly more dangerous at publishing by dinner.

How long it takes

Read it cover to cover in an afternoon — then keep it open next to you for the months it takes to shape your idea, write your proposal, and pitch. It's a reference kit, not a course: you'll come back to it hundreds of times.

In their words

Questions, answered

What format is it?

A 90-page, beautifully designed PDF — instant download, readable on any device, printable if you like marginalia.

Do I need a big platform for this to be useful?

No — that's rather the point. Ash's own deal happened with a following one publisher's staff outnumbered. The kit shows you what actually moves agents and editors.

Will I have instant access?

Yes — the download is yours the moment you purchase. 🌟

What is the refund policy?

All sales are final due to the nature of digital products.

The Final Exam

Q1 of 1: Your book proposal strategy is currently:

A. Googling "average book advance" for the forty-thousandth time.

B. A Hail Mary, etiquette unknown.

C. Waiting until a ham sandwich writes a better book than you.

D. A 90-page insider kit and a proposal they can't resist. (Correct. Become an author this year.)