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Get the Book Deal of Your Dreams

The secret to writing a book proposal that agents and Big 5 publishers won't be able to resist. Become an author this year!

Googling "average book advance" for the forty-thousandth time?

You've scoured the internet for real, legitimate stories from real people about how book deals actually happen—and found only articles about what James Patterson makes in a year. (Spoiler: A REAL BIG LOT.)

Do you need a proposal if your book is memoir? Or do you write the manuscript first? Or approach an agent first—and with what? A pitch? A proposal? A Hail Mary?

How can you be sure your idea is a good one? Will you get their attention or be ignored?

Do you have a big enough following? Do you even need one? Do you even have a shot?

And seriously—what about the advance?

The $200,000 answer

A few years after asking all of those questions, Ash landed the book deal of her dreams with Portfolio / Penguin Random House—for a faint-inducing $200,000. (Well, with one condition—that's inside.)

The secret wasn't being someone special (see: the trailer park in THE MIDDLE FINGER PROJECT). It wasn't a huge platform—one publisher said their own staff had more Instagram followers. It wasn't a genius idea (many were tried on first), and it certainly wasn't connections, unless you count the McDonald's drive-thru attendant. But she did have something not everybody else did—and that's just one of the things you'll learn inside the kit.

Introducing

The Meaty, Hairy Book Proposal Kit—the world's most useful kit for writing a proposal that'll make agents & Big 5 publishers DROOL 🤤

A 90-page, beautifully designed insider treatise full of exclusive industry knowledge, real advance formulas and numbers, and exactly how to write a book proposal agents & editors won't be able to resist. You'll reference it hundreds of times as you shape your idea, write your proposal, and get ready to pitch. (They'll think you're a pro.)

What you'll finally have answers to

How much money you can really make—how big advances really are, plus the industry code names for each

The actual formula publishers use to decide the size of your advance

How the entire book-deal process works, start to finish—every player, in order

Whether your idea is any good ("if nobody would disagree with it, it's not the book's idea")

What your proposal must contain, section by section—refined through months of feedback from real agents and editors

The real math on advances, royalties, foreign rights, and audiobooks—including Ash's actual numbers

What's inside the kit

The Behind-the-Scenes of the Book Deal Process

Self-publishing vs. traditional · which proposal type your book needs · researching and pitching literary agents (and what you must have in hand first) · what representation means (your agent is NOT your editor) · how your agent shops your proposal · first meetings with publishing houses (and what NOT to do) · acquisition, contracts, and standard clauses · working with your editor · the three kinds of manuscript edits · your pub date · and how book marketing actually works.

Your Book Idea—Is It Any Good?

What to do with too many ideas · high concept vs. low concept (and why high concept ups your odds a trillion-fold) · is your book a challenge or an affirmation? · why your subtitle should be as short as possible · reverse-engineering your book · and the ham-sandwich school of self-doubt.

Your Book Proposal: How to Write a KILLER One

Packaging your idea so the right people can HEAR it · exactly how long Ash's proposal was and what it contained · your proposal as a business plan · "Who would read this?" vs. "Who would worship this?" · chapter titles people go crazy for · what your sample chapters must contain (and why manuscripts over 80,000 words get rejected).

The Money, Advances & Royalties

What an advance really is (when you get paid might shock you) · royalties by format and sales tier · earning out · foreign rights · the audiobook question · and the actual breakdown of Ash's advance and royalties.

The Grand Finale: Commonly Asked Q's

Self-publishing to tempt publishers? · how many drafts? · should the proposal be designed or a plain Word doc? · the single most important thing that sold the book · protecting your IP when submitting · publishing seasons · publishers who ask YOU to pay (run) · the wine-per-word breakdown · and what to be prepared for emotionally, mentally, and financially.

What's included

The complete 90-page Book Proposal Kit, beautifully designed for reading and re-reading

Real numbers: advance formulas, royalty breakdowns, and Ash's actual deal math

Instant digital download—yours forever, on any device

The schedule

None—it's a digital download. Buy it, open it, and be significantly more dangerous at publishing by dinner.

How long it takes

Read it cover to cover in an afternoon—then keep it open next to you for the months it takes to shape your idea, write your proposal, and pitch. It's a reference kit, not a course: you'll come back to it hundreds of times.

In their words

Questions, answered

What format is it?

A 90-page, beautifully designed PDF—instant download, readable on any device, printable if you like marginalia.

Do I need a big platform for this to be useful?

No—that's rather the point. Ash's own deal happened with a following one publisher's staff outnumbered. The kit shows you what actually moves agents and editors.

Will I have instant access?

Yes—the download is yours the moment you purchase. 🌟

What is the refund policy?

All sales are final due to the nature of digital products.

The Final Exam

Q1 of 1: Your book proposal strategy is currently:

A. Googling "average book advance" for the forty-thousandth time.

B. A Hail Mary, etiquette unknown.

C. Waiting until a ham sandwich writes a better book than you.

D. A 90-page insider kit and a proposal they can't resist. (Correct. Become an author this year.)