Claude for Business Owners
The #1 must-have tool for every forward-thinking business owner on earth.
A three-week, on-demand class that makes you fluent in the AI everyone's talking about, so you can add a lightning bolt to your business, 100x your efforts overnight, grow your profits as if you just hired on 15 employees, and stop making everything so damn hard. Now, it doesn't have to be. #bestemployeeeever
$695 · Class is in session. Jump in anytime.
Enroll in Claude for Business OwnersFrom the Penguin Random House author seen in The New York Times, The New Yorker, The Guardian & BBC
Feel like you've got a staff of fifteen Harvard grads working for you 24/7 and stop being the bottleneck in your own business (finally).
Most business owners have opened up a basic tool like ChatGPT, asked it to write an Instagram caption, gotten something mediocre back, and then dismissed all of it because it felt totally…fake. Inauthentic. Cheap. And, honestly? You didn't feel dignified about it in the least.
That's not the way people like us work. People like us have always been the ambitious ones. The determined ones. The hard-working intellectually-minded who have prided themselves in the quality of their work since homework was a thing. (We loved homework.) So, naturally, using AI in your business has felt a little out of character—sort of like cheating on the test. Or having someone else do your homework. Unthinkable! (No, but really.)
You've built your agency, your studio, your firm, your company on principle. On your name. On your sweat and tears. And on your reputation. You don't want to cheapen it with AI.
Right?
But, what if I presented you with an alternate narrative?
What if, instead of imagining AI to be a cheaper version of you, you saw it as a force multiplier of you? What if I told you that you could become a superhuman version of your current self, but 100x smarter, 100x faster, and 100x more competent?
Picture this:
Most people ask Claude to write a caption and call it a day. That's like hiring Meryl Streep to read your grocery list.
Here's what happens when you actually put it to work:
- —You hit Publish on your newsletter, and by the time you've refilled your coffee, it's been repurposed into five LinkedIn drafts, pull quotes, and a carousel, all sitting in your drafts folder waiting for your okay.
- —Hidden code slips into every post, so when someone asks ChatGPT the exact question you've been answering for years, ChatGPT answers with you.
- —Every morning at 7am, a stream of clever content ideas shows up in your inbox, pulled from your own archive, your readers' replies, and whatever the internet is screaming about this week, which means you will never again stand in front of the open fridge at 11pm eating shredded cheese out of the bag, waiting for inspiration to strike.
- —The routine emails answer themselves, in your words, from a script you wrote exactly once. The hard ones (the refund request, the client who wants “just one more round”) get drafted too, so all you have to do is read it, fix one word, and feel brave.
- —Your entire newsletter runs itself. The automations, the sequences, the tags, the welcome series you've been “about to set up” since 2022. Built. Connected. Running. You never open the settings page. Not once.
- —Every client gets a dashboard that tracks their progress, and a tidy report lands in their inbox on schedule. They assume you hired a project manager. You did. It costs $20 a month.
- —The catch-up bookkeeping you keep promising yourself you'll do “this weekend”? Eleven months of transactions, categorized, reconciled, and ready for your CPA, with a note about the $49-a-month software you forgot you had. And the other one. And the other one.
- —It combs through everyone who's ever bought from you, finds the subscribers who look exactly like them, and hands you a list of the people most likely to buy next. Before you've written a single sales email.
That's not an assistant. That's a whole staff, and they never call in sick.
Not because anything you just did was “cheap” or “inauthentic.”
But because you have finally discovered how to use your human creativity and pair it with superhuman AI tools like Claude to make yourself 100x more effective.
Never before has there been a bigger revolution than the one we're currently in. Not even the internet was this big of a leap. It's not a matter of “if you'll adopt AI.” It's a matter of “will you do it while the window is still open to be an early adopter who benefits exponentially from the compounded effort of using this now, instead of waiting another two years and letting your business atrophy, simply because there is no way a business will be able to keep up without it?”
It isn't a matter of principle.
It's a matter of intelligence.
Literally.
And, why wouldn't the smartest person in the room want to make themselves even smarter?
Sound familiar?
I asked the business owners enrolling in this class what they'd most like taken off their plate. Here's what they told me:
- →“Trying to explain to people why they should buy my stuff.”
- →“Spending ages making Canva graphics I don't even like.”
- →“Staring at the screen trying to figure out what the hell I'm going to write.”
- →“Following up with leads. And cold outreach. (Shudder.)”
- →“Making estimates and proposals.”
- →“Chasing clients to make sure they've actually checked every box.”
- →“Updating client records from a hundred emails, messages, and voice notes.”
- →“Keeping track of who's bought what.”
- →“Building anything digital. Websites, products, apps. All of it.”
- →“Bookkeeping. And taxes. I loathe taxes.”
Every one of those is a lesson in this class.
Introducing: Claude for Business Owners
Three Claudes. One business. You, in charge of all of it.
Most people have only ever met the chat box. This class puts all three to work, and shows you which one to reach for and when:
The one you talk to. Email drafts in your voice, your books, your client projects, your legal docs, the “what did I promise her?” questions. And the one that keeps going after you close the laptop: recurring tasks, scheduled reports, dashboards that refresh themselves. You decide what it touches and what stays human.
The one that makes things look expensive. Sales pages, lead magnets, branded forms and thank-you pages, a shop that doesn't look like a 2014 template. No designer, no Canva rabbit hole.
The one that builds. Like having a superhero nerdy coder on your team who can make anything happen on your website, or your landing pages, or your course platform, or anything else. This is one of the most important tools you will never, ever, ever, ever, ever regret learning to use. (You'll use it daily.)
This is a new course running right now (October 5th – 23rd, 2026), and you can still get in: twenty lessons, landing in your inbox daily, ready to stream and implement immediately. Each one is short, practical, and ends with something working in your business. Nothing expires. Everything is yours forever.
Every lesson is broken into short, step-by-step videos you follow along with, one screen open and Claude on the other. Open any lesson below to see exactly what's inside.
1—Your new staff reports for duty
Get Claude set up properly and plugged into your actual business: your email, your calendar, your files, your payments. Then a quick exercise at the end that shows you what it can already do with everything it now knows about you. (It's a good moment.)
- Sign up for Claude Pro
- Download the desktop app
- Adjust your privacy settings
- Edit your memory settings
- Have Claude interview you about your business (this is how it forms its core memories of you)
- Install connectors and edit permissions so Claude can work alongside you in your favorite apps
- The mine-your-inbox exercise: point Claude at your inbox and have it find the money you're leaving on the table (unpaid invoices, pricing questions you never answered, past clients who said “let's work together again”), ranked by what each one is probably worth
2—Give your staff mad business skills
Teach Claude your offers, your clients, your voice, and your rules exactly once. Then turn your own methods (the way you onboard, the way you write, the way you do the thing you're known for) into skills Claude uses forever. This is the day it stops being a chatbot and starts being staff.
- Using Claude skills (and why they're so dang important!)
- Where do Claude skills live?
- What does a good skill look like?
- Creating your first skill: your email voice skill
- Creating your second skill: a subject line writer
- Creating a skill with your own content, Zoom calls, client calls, workshops, courses, and programs
- Creating a skill by recording your screen
- The giant list of skill ideas to steal
3—Build an awesome new brand identity, complete with new fonts, color palette, and vibe!
Starting over, or starting from scratch? Claude helps you find your colors, fonts, voice, and logo direction, then packages it into a brand guide it follows forever, so everything you make from here on looks like it came from the same very expensive-looking company.
- Introduction to design systems in Claude
- How to create a design system for your existing brand
- How to create a modern new brand with Claude (Part I)
- How to create a modern new brand with Claude (Part II)
4—Build a one-page website or a full content publishing empire
Build a landing page—a single sales or signup page that stands on its own or plugs into the site you already have. Or build a full website—multiple pages plus a blog for publishing articles. You won't learn to code. You'll learn something far more valuable: how to direct someone who does.
- Build a one-pager website, landing page, sales page, or opt-in page
- Art direct your one-pager until it looks like you, not like AI
- Publish your one-pager: hosting, forms, and your own domain
- Introduction to Claude Code
- Add content to your website design: a blog, articles, your newsletter posts
- Set up your account with Ghost (my preferred platform, and here's why)
- Edit your settings in Claude Code (so Claude can drive, baby!)
- Preparing your design files for Claude Code
- Coding your website with Claude Code
- Making changes to your site with Claude Code
5—Turn your Claude Design into social media banners that match your brand
Take the design you just built and turn it into social media banners, profile headers, thumbnails, and post graphics in the exact sizes every platform wants, all pulling from the same colors, fonts, and feel. Goodbye to spending ages making Canva graphics you don't even like.
- Pull your design system into Claude Design so nothing drifts off-brand
- Generate banners, headers, and thumbnails in the exact size each platform wants (Instagram, LinkedIn, Facebook, YouTube, Pinterest)
- Post graphics and quote cards that match
- Export once, reuse everywhere
6—Create a matching newsletter theme
A newsletter template that looks like it came from the same company as your website, because it did. Header, buttons, colors, fonts, footer: built once, applied to every email you send from here on, in Kit or whatever you use.
- Build an email template that matches your site: header, buttons, colors, fonts, footer
- Install it in Kit (or the email platform you already use)
- Test-send it and check it on a phone
- Set it as your default so every email from here on is on-brand
7—Create a lead magnet
A gorgeous lead magnet people will trade their email for in five seconds, designed on-brand and wired straight to your list (no Adobe InDesign, thank LORD).
- Decide what people will actually trade an email for
- Design it in Claude Design, on-brand, start to finish
- Export it as a PDF (or make it a page)
- Wire it to your list with an opt-in form so delivery is automatic
8—Stay on top of your inbox like never before
Routine emails answered in your words, from a script you write. The hard ones, like when you know you're going to miss a deadline, drafted and waiting for your edits. And the ones that require a fully personal note: flagged and sent to you as a task to follow up on.
- Sort your inbox into buckets: routine, needs-a-human, hard, ignore
- Write the script: the ten questions you answer every week, answered once, in your voice
- Drafts, not sends: Claude writes the routine replies into your drafts folder for you to review
- The hard ones (refund requests, scope creep, “just one more round”): drafted and waiting, you fix one word and feel brave
- Bonus: my long-email dictation trick
9—Get your books done (and stop dreading taxes)
Catch up on the bookkeeping you keep meaning to do, find every money leak and forgotten subscription, and set up a tax-savings system that runs itself. (Your accountant stays. They'll just like you more.)
- My own experiment: a full year of books, 2,957 transactions, and the one mistake Claude made (you need to know about it)
- Catch-up books: connect or export (QuickBooks, Stripe, PayPal, bank CSVs), Claude categorizes and reconciles, you review the judgment calls
- Money leaks: every subscription flagged, with a cancel list
- Tax savings on autopilot: the split-deposit trick so April never ambushes you again
- A hand-off pack for your accountant
10—Get your legal docs buttoned up
Update your terms, privacy policy, refund policy, client contracts, and affiliate agreements for your actual business. (No lawyers replaced here, but you'll walk in with everything done.)
- Audit what you have (and what you're missing)
- Terms, privacy policy, and refund policy for your actual business, with mine as the worked example
- The client contract, built from how you really work: scope, payment, revisions, cancellation
- Affiliate terms, if you run a program
- Where it all lives: footer, checkout, proposal attachments
11—Never wonder what to write again
Set up a 7am idea engine that emails you fresh content ideas every morning, pulled from what's happening in your industry and what people are asking about. Then find out which content is actually bringing you customers.
- The 7am idea engine: a scheduled task that pulls from what's happening in your industry right now and what people are asking about
- Tune it: more of this, less of that, until the ideas sound like you
- What's actually working: Claude reads your email stats, traffic, and sales and tells you what to double down on and what to stop
12—Post once, show up everywhere
Every time you publish, Claude repurposes it into social posts for every platform, in your voice, with graphics in the exact sizes you need, and drops them in your drafts ready to go. Goodbye to spending ages making Canva graphics you don't even like.
- Pick the pull quote: Claude finds the most reshareable line, word for word
- Graphics without Canva: on-brand quote cards and a carousel in every size
- Captions per platform, native and link-free where links get punished
- Into your scheduler as drafts (Buffer, Later, Meta). Nothing auto-posts
- Make it a skill, so next time it's one sentence
13—Get found in AI search engines
Add the hidden code that gets your posts quoted when someone asks an AI search engine a question you've already answered. It takes about four minutes, and it's how people find you now that nobody Googles anymore.
- What AI search is and why it changes where customers come from
- The short-answer block: the question a reader would type, answered in 40 to 80 words
- The FAQ code: the hidden schema that tells AI engines “this is the answer”
- How to add it on Ghost, WordPress, and Squarespace
- The gotcha I hit myself (custom excerpts), and how to check who an AI engine is citing
14—Make people want to buy your stuff
The hardest part of selling is explaining why someone should buy your stuff. Claude mines your testimonials, reviews, and client emails for the exact words your buyers use, then rewrites your offer and sales page around them. For the first time, your marketing will sound like your customers instead of your website.
- Mine the gold: testimonials, reviews, thank-you emails, DMs, intake forms
- The buyer-words map: the pain, the result, the objections, and the exact phrases that keep repeating
- Rewrite the offer: name, promise, who it's for, who it isn't for
- Rewrite the sales page (or the one-paragraph pitch, if you sell services)
15—Cold outreach and follow-up that doesn't feel gross
Claude researches the podcasts, partners, and prospects worth pitching and writes the pitches, then tracks who's gone quiet and drafts personal follow-ups (not “just checking in”). Nothing sends without your okay.
- Research the pitch list: podcasts, partners, collaborators, and companies that fit, with a reason for each
- Write the pitches: short, specific, about their audience, in your voice
- Who's gone quiet: leads, past clients, proposals with no answer
- Personal follow-ups drafted from the actual history, not “just checking in”
- A weekly routine as a scheduled task that drafts, never sends
16—Send proposals in minutes, not days
Talk through a project for five minutes. Claude turns it into a scoped estimate and a polished proposal with your pricing, your terms, and your branding, ready to send before the client has finished their latte.
- The voice memo: talk through the project like you'd tell a friend
- Scope and estimate: line items, your real pricing, assumptions, and what's out of scope
- The proposal: branded, with your terms and next steps, exported as a PDF
- Make it a skill so every proposal follows your format
- A simple pipeline tracker: sent, viewed, follow up by
17—Never lose track of a client again
Claude updates your client records from every email, message, and call note, keeps track of who bought what, builds checklists that make sure every client has actually checked every box, and writes the progress reports for you. (Yes, even the ones you dread.)
- Pick the home: Notion, Google Sheets, or the CRM you already use
- Build the client table: status, next step, what they bought, last contact, notes
- Auto-update: Claude reads the week's emails and messages and updates each record
- Client checklists: Claude flags who hasn't checked every box and drafts the nudge
- Progress reports written for you, from the actual record
- Waitlists and who-bought-what: same table, different view
18—Turn what you know into something you sell
Claude interviews you to mine your brain, your experience, and your wisdom, finds the holes in your thinking, and helps you outline and build the course, guide, or program you've been talking about for two years.
- The brain-mining interview: Claude interviews you one question at a time
- Find the holes: it pushes back on weak spots and gaps in your thinking
- Pick the format: guide, course, cohort, template, workshop
- Build it: outline, lesson scripts, worksheets, branded PDF
- Price it, using your audience size and what's converted before
19—Build a tool people will pay for
Yes, really. Calculators, quizzes, client portals, and mini-tools you can sell, give away as a lead magnet, or use to run your own business. If you can describe it, Claude can build it.
- The idea bank: pricing calculator, “which package is right for you” quiz, client portal, planner, booking helper
- Build it as an artifact: the fastest path, with a shareable link
- Level up with Claude Code if you want it living on your own site
- Use it three ways: lead magnet, paid tool, internal helper
- Make it work beautifully on phones
20—See your whole business on one screen
Set up dashboards with the business reports you actually care about (sales, subscribers, what's working, client progress) that refresh themselves every morning. Then use them to predict what your next offer will do before you spend a dollar promoting it. You, running the whole show.
- Pick the numbers: sales, subscribers, open rates, top content, client status, cash in the bank
- Build it as an artifact, in your brand, with a chart for each
- Make it refresh: a scheduled task pulls fresh numbers every morning
- Predict the next offer: list size, typical conversion, price, and what you'd need to change to double it
- The wrap-up: everything you built in three weeks, assembled
The math, in case you're the spreadsheet type.
That's not a typo—it's a 96% discount on running your business, and the skills never expire. Courses teaching AI for business at this depth routinely run $1,500–$3,000, and usually cover one topic. This is twenty lessons, taught by someone who actually runs her business this way. Lesson 9 alone pays the tuition back in two months of not outsourcing your books, and the other nineteen are free.
⏰ Class is in session. Enroll now for $695 and jump in at your own pace.
What happens next?
You enroll today. Your spot is saved, and you'll get a short intake form where you tell me about your business.
You get an email when each lesson drops. No calendar-watching required—I'll nudge you when it's time.
Class is running now (October 5th through 23rd), and you can join anytime. Catch up on earlier lessons at your own pace; new lessons land in your inbox at 12pm ET, and everything stays in your library forever.
Who it's for—and who it isn't.
For: professionals with a practice—the architects, attorneys, accountants, designers, and advisors of the world—along with the consultants, freelancers, coaches, creatives, and shop owners who run businesses on their own name and reputation. If you suspect you're using 4% of what this technology can do, this is your class. Total beginners are extremely welcome; that's the point. Part One assumes nothing but a pulse and a business.
Not for: developers who live in the terminal, people looking for “passive income with AI” schemes, or anyone who wants theory. Every module ends with something running in your actual business—this is a working class, in both senses.
Not agents, swarms, or whatever LinkedIn is hyperventilating about this week. Just you, running your business, with the most capable assistant you've ever had—hooked up to your actual stuff.
Questions, answered.
Is this live? What if I'm busy October 5–23?
No live classes to attend in the middle of the night. New lessons land in your inbox at 12pm ET, October 5–23, so you can check that day's task off…and give yourself a whole superpower by dinner. Follow along in real time for momentum, or binge the whole thing over a rainy weekend in November. It's yours forever.
Do I need tech skills?
No. If you can write an email and click a link, you have the prerequisites.
I'm starting from scratch. No business, no offer, no revenue. Is this for me?
This class doesn't automate a business you already have. It builds the parts you don't have yet.
Lesson 3 is the brand. Lesson 4 is the website. Lesson 7 is the lead magnet, and Lessons 18 and 19 are literally “turn what you know into a product” and “build a tool people pay for.” If you're walking in with a voice and an idea, you've got more than half the room.
Is there a community forum?
No—on purpose. You have enough tabs open. Every lesson is built so you can watch it, do it, and move on with your day.
What do I need?
A computer (Mac or PC) and a Claude Pro subscription—$20/month, and the best hire you'll ever make. Every lesson works on the plan you already have.
If you want to build a brand-new website from scratch in Part Three, you'll also need somewhere to put it. For a full content site with a blog, I recommend Ghost's Publisher plan (the one that lets you upload your own custom theme): $29/month billed yearly, or $35/month billed monthly, after a free trial. For a one-page site, landing page, or sales page, Netlify hosts it for free, custom domain and HTTPS included; their paid plan is $9/month if you ever outgrow that. Already have a website you love? Then you need nothing extra.
Does this work with ChatGPT or Gemini, or is it Claude only?
Claude only. On purpose. Because it's the best AI tool for business, hands down.
I built all twenty lessons in Claude. The parts that make the class work (Claude Code, plugging your new staff into your email, calendar, files and payments, the skills you write in week one so it stops forgetting who you are) are Claude features.
The thinking travels. How to brief an AI like an employee instead of a chat buddy, how to turn your methodology into something it runs on repeat, how to stop re-explaining your brand voice at 11:48pm. That works anywhere. The hands-on steps don't.
Will I run out of Claude on the $20 plan?
Nope, but you might hit pause. Claude Pro has usage limits that reset every few hours, and on the big build days (your website, your app) you might bump into one. I'll show you exactly how to stretch it: fresh chats, the right model, and building one piece at a time. If you hit the ceiling, take a snack break, and it'll be ready when you're back. (If you fall madly in love and want more, Max exists. Most people won't need it.)
How much time does it take?
Lessons are short: most under 25 minutes, plus a bit of doing. Twenty lessons, at whatever pace your actual life allows.
I'm on WordPress or Squarespace. Will the website module work for me?
Yes. WordPress connects to Claude directly—it can genuinely edit and modernize your existing site. Squarespace and Wix don't allow direct connections, so Claude drives your site editor through the browser instead—slower, but very real. And if you're ready to burn it down and start fresh, we build from scratch together.
Is my business data safe?
You'll set every permission yourself, and judgment runs through the whole class: what to connect, what to keep human, and how to verify. You stay the boss.
I'm in Europe and I use European-hosted AI tools. Does Claude keep my data in the EU?
No, Claude runs on US servers on every plan, including the $20 one this class is built on. There is no EU-hosted option. You can switch off model training with one toggle in your privacy settings (details in the next question), but your data still crosses the Atlantic, the same way it does with Gmail, Stripe, and most of the rest of your stack.
If keeping client data inside the EU is a hard line for you, this isn't your class, and I'd rather you keep your $695 than spend it finding that out. If it's a preference rather than a hard line: nothing in these twenty lessons requires you to feed Claude a single client's data. Your brand, your site, your books, your inbox. That's all yours.
Does Claude train on my stuff? Is anything I build in there private?
Two answers, because two different questions are hiding in there.
Training. On the $20 Claude Pro plan, Anthropic can use your chats to train future models by default. You can turn that off. One toggle in your privacy settings, and I'd flip it before you type a single word of brand voice into the thing.
Privacy. Training is not publishing. Even with the toggle on, Claude is not going to hand your podcast concept to the next person who asks it for podcast ideas, and your sales page copy isn't sitting in a searchable pile somewhere with your name on it. It's a US company with US servers. Trust it the way you trust Gmail: real, not infinite.
Can I expense this?
Yes—it's professional development in AI operations, which is exactly the line item to fund this year. You'll get a proper receipt the moment you enroll.
What's the refund policy?
Refunds were available through October 12, 2026, the end of the first week. Now that the first four Parts are live and the rest drop daily, all sales are final. There's nothing to wait for or test: log in and start building today. If something's genuinely wrong (access, billing), email me and I'll fix it.
About Ash
Ash Ambirge is a writer who uses AI for everything except the writing. She's the author of The Middle Finger Project (Penguin Random House), has worked for herself from other people's countries since 2009, and this year handed the entire ordinary half of her business—bookkeeping, web development, operations, marketing—to Claude, from an 1872 farmhouse with questionable cell service. Everything in this class is something she actually does, every week, in a real business.
In three weeks, you'll wonder how you ran it any other way.
Claude for Business Owners
Twenty on-demand lessons · October 5–23 · Yours forever
$695 · Class is in session. Jump in anytime.
Enroll Now at $695