DAMMIT! Here I am, still searching for that ONE FREAKING THING that will make me stand out from the rest, yet I can't seem to pinpoint what it is, so I hide. I feel like Charlie Brown, with I GOT A ROCK when it comes to my sweet spot. Maybe I need to go an a quest of some kind and find it --- as it remains elusive, leaving me stuck in the middle with,... me. Thankfully I still have both ears.*
(*Reservoir Dogs reference - thank you Stealers Wheel)
Let us also note, however, that it's not JUST that he's a 60-second photographer that gets him the business. The reason people are coming to him for the 60-second sessions is because he's already a WORLD FAMOUS CELEBRITY PHOTOGRAPHER FROM NASHVILLE who's usually too expensive for normal people to access. It's not just his concept. He's honestly NEVER been "just a photographer". I say this as a person who lives in the same city/state, and is also a photographer, albeit not a world famous celebrity photographer.
Y'know, Ash, I kinda stumbled 'n' face-planted in this same concept for my new business as a copywriter.
I remember thinking of ways to get people to open an email. Ya gotta have a good headline. What I came up with was a question that seems like one thing, like the opening to a stupid joke...yet with a twist. So, people would be COMPELLED to open it, right?
Then, once inside, they'd find the truth was even goofier than what they were thinking.
Well, I don't know if it worked or not, cuz I don't have an email list (yet). 🤪
But, I did make a "slide show" of the whole thing, and folks I've shown it to have said they would def open it, and overall they liked it.
It was "for sure interesting."
So, next I did this big massive search on a website platform that I'm sure you know, to find a bunch of ideal client prospects. Only one hitch in the giddyup: they don't list emails. No shittin'.
The only way to contact them is through the "platform's" own InMail, which, as a PAYING subscriber, I can only send a maximum of 15...per MONTH. That sucks.
(And, it's unformatted text, only.)
So whether I send 15 emails to one person, or one to 15 people, I get to choose.
Big whoop.
Anyway, I've got other idrears to stained out.
I just need to collect some email addresses.
Of people who need help writing their newsletters.
I also asked a mentor if I should put my humorous writings in my own newsletter, even if they don't have anything to do with the topic of said newsletter.
He said, "By all means! The more memorable you can make it...." (Exactly what YOU said.)
So, I'm not saying that I need someone else's opinion to determine if what you're saying makes good sense.
I already know you know whatcha know and yeah, it's gold.
I'm just pointing out that I came up with the same notions, got confirmation from "experts" that it was good stuff, and THEN read your stuff here. So, I ALREADY know that's the thing to do, THE way to Win.
IOW, TL;DR: I'm agreeing with ya!
(But, of course I know you don't need my agreement!)
I ❤️this, esp. since people keep telling me not gonna get to the MFP level "selling my photos online." Have you SEEN my photos???? Follow my Substack... but also, to Shit, Shit, Shit, Shit... I'm going to add to Ash's advice, presentation is everything. I have gone down the "follower" and take this workshop rabbit hole since COVID, and too many (AKA the competition) online biz people have messy presentation, which downgrades credibility. To Ash, one day, Caroline from Switchblade Lemonade and I are going to hostess you in the PNW where the best oysters are grown, just sayin'
DAMMIT! Here I am, still searching for that ONE FREAKING THING that will make me stand out from the rest, yet I can't seem to pinpoint what it is, so I hide. I feel like Charlie Brown, with I GOT A ROCK when it comes to my sweet spot. Maybe I need to go an a quest of some kind and find it --- as it remains elusive, leaving me stuck in the middle with,... me. Thankfully I still have both ears.*
(*Reservoir Dogs reference - thank you Stealers Wheel)
I feel your pain!!
Let us also note, however, that it's not JUST that he's a 60-second photographer that gets him the business. The reason people are coming to him for the 60-second sessions is because he's already a WORLD FAMOUS CELEBRITY PHOTOGRAPHER FROM NASHVILLE who's usually too expensive for normal people to access. It's not just his concept. He's honestly NEVER been "just a photographer". I say this as a person who lives in the same city/state, and is also a photographer, albeit not a world famous celebrity photographer.
Ahhh, that makes sense. Celebrity designers do a version of this too. $1500 for 15 mins of ‘design’ advice or something redonkulous like that. 😏
Your 60 second photographer instantly made me think about how I felt the first time I stumbled onto the DUDEOIR photographer 😂 Like, I wished I had a husband JUST so I could send him on a Dudeoir photo shoot: https://www.huffpost.com/entry/husbands-cowboy-themed-dudeoir-shoot-is-perfectly-nsfw_n_56e73021e4b0860f99da1988/amp
And PS: Now I wish that 60 second guy was anywhere near me! I want it.
Hilarious, I never heard of that one.
It's so great isn't it?
BTW, what the heck is Three Knuckle Punch?
Does it taste like Sangria?
Or is it like pomegranite, which sounds like small rocks that ppl are supposed to eat, but which is in fact fleshy fruit?
And, how'd they come up with Rock Candy--as some sort of twisted joke? 🤪
Y'know, Ash, I kinda stumbled 'n' face-planted in this same concept for my new business as a copywriter.
I remember thinking of ways to get people to open an email. Ya gotta have a good headline. What I came up with was a question that seems like one thing, like the opening to a stupid joke...yet with a twist. So, people would be COMPELLED to open it, right?
Then, once inside, they'd find the truth was even goofier than what they were thinking.
Well, I don't know if it worked or not, cuz I don't have an email list (yet). 🤪
But, I did make a "slide show" of the whole thing, and folks I've shown it to have said they would def open it, and overall they liked it.
It was "for sure interesting."
So, next I did this big massive search on a website platform that I'm sure you know, to find a bunch of ideal client prospects. Only one hitch in the giddyup: they don't list emails. No shittin'.
The only way to contact them is through the "platform's" own InMail, which, as a PAYING subscriber, I can only send a maximum of 15...per MONTH. That sucks.
(And, it's unformatted text, only.)
So whether I send 15 emails to one person, or one to 15 people, I get to choose.
Big whoop.
Anyway, I've got other idrears to stained out.
I just need to collect some email addresses.
Of people who need help writing their newsletters.
(It's all laid out at itg-solutions.com).
Now I've forgotten what I was gonna say, Ash.
Why'd I start writing this comment?
Oh, yeah, to AGREE with you!
I also asked a mentor if I should put my humorous writings in my own newsletter, even if they don't have anything to do with the topic of said newsletter.
He said, "By all means! The more memorable you can make it...." (Exactly what YOU said.)
So, I'm not saying that I need someone else's opinion to determine if what you're saying makes good sense.
I already know you know whatcha know and yeah, it's gold.
I'm just pointing out that I came up with the same notions, got confirmation from "experts" that it was good stuff, and THEN read your stuff here. So, I ALREADY know that's the thing to do, THE way to Win.
IOW, TL;DR: I'm agreeing with ya!
(But, of course I know you don't need my agreement!)
So there.
Three-knuckle punch 🤛! Lol.
I ❤️this, esp. since people keep telling me not gonna get to the MFP level "selling my photos online." Have you SEEN my photos???? Follow my Substack... but also, to Shit, Shit, Shit, Shit... I'm going to add to Ash's advice, presentation is everything. I have gone down the "follower" and take this workshop rabbit hole since COVID, and too many (AKA the competition) online biz people have messy presentation, which downgrades credibility. To Ash, one day, Caroline from Switchblade Lemonade and I are going to hostess you in the PNW where the best oysters are grown, just sayin'